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Over the past few years, influencer marketing has revolutionized the way brands engage with their target audience. Influencer marketing is now considered an essential marketing strategy since it can aid a company in reaching niche audiences, boosting SEO, and driving more sales. The global influencer marketing market is expected to generate US$21.1 billion by the end of 2023. The B2B industry has started catching up to influencer marketing, and we can already see some prominent B2B influencers that have taken the market by storm.
Based on Toprankblog’s report, over 71% of B2B marketers said influencers became critically crucial during the pandemic. In comparison, 74% said they implemented it to adjust their go-to-market strategy significantly. Influencer marketing is not something only B2C brands benefit from, as B2B companies now consider it a powerful lead generation avenue.
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