Glance and ponder through the following ways in which LinkedIn will fuel your journey in becoming a Social Selling superpower:
“Concentrate on the activities of prospecting, presenting and following up; the sales will take care of themselves.” – Brian Tracy
1. Solidify your businessThis platform encourages you to build a solid ground for your brand before you jump into selling your products or services to your prospects or the existing clients. A client will definitely repel from anything which would seem like something is being forced upon them, therefore, you need to practice an effective and organic way of implementing social selling. Firstly, make a strong profile presence for your company at LinkedIn- make sure to include all the little details that a customer might look for while scrutinizing your business the moment they consider to buy from you. Secondly, post your credentials on the website in an appealing way to increase your accountability. Thirdly, interact on the various posts by liking or commenting and finally, try to get endorsed from worthy LinkedIn connections to enrich your presence on this platform because experts say that businesses are majorly interested in a sales person who has been recommended by substantial people in the business.
2. Discover the appropriate peopleThe next step you can simultaneously take after you strengthen your personal presence is to find the right audience who are, or, will be interested in your products and services. The LinkedIn Builder will help you to find the profiles of the 2nd and the 3rd degree connections related to your business which will make it easier for you to figure out the appropriate crowd. Your 2nd degree connection will have someone in common with any of your connections who are referred to as 1st degree connections at LinkedIn, hence, your sales team can request the people under 1st degree to introduce you to the people under 2nd degree who you consider as your prospects and eventually pitch them with your products and services. This medium can help you with your social selling in an effective manner.
“Thinking about prospects does not qualify as prospecting.”- Mark Hunter