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Email marketing encompasses the wide variety of promotional material that is sent out to potential prospects by email. It aims to acquire new leads and customers, build brand awareness, and enhance current customer relationships.
Email marketing offers a high ROI that can be tracked and is cheaper than traditional mail. Subscribers enter your sales funnel as soon as they subscribe to your emails. They receive permission-based content which is then shared across other channels, thereby positively impacting your SEO.
However, marketers face an uphill battle in bypassing spam filters which skim out marketing emails. This requires constant changes to be made to the content so that it stays relevant. Don’t let all this information overwhelm you.
Check out our infographic to discover some neat email marketing hacks.
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