Email marketing encompasses the wide variety of promotional material that is sent out to potential prospects by email. It aims to acquire new leads and customers, build brand awareness, and enhance current customer relationship. Email marketing offers a high ROI that can be tracked and is cheaper than traditional mail. Subscribers enter your sales funnel as soon as they subscribe to your emails. They receive permission based content which is then shared across other channels, thereby positively impacting your SEO. However, marketers face an uphill battle in bypassing spam filters which skim out marketing mails. This requires constant changes to be made to the content so that it stays relevant. Don’t let all this information overwhelm you. Check out our infographic to discover some neat email marketing hacks.
About The Author
Blogger, Content Developer & Editor. Amberlynn is a Content Marketing Professional and is an integral part of DataCaptive since its inception. She holds a passion of tracking new changes in the ever-evolving business world and putting them down in the form of blogs to encourage intelligent discussions & thought exchange. Apart from writing, reading fiction and thriller novels are her major interests.