Data is the lifeline for every business and powers all associated processes from marketing plans to profit-tracking. Like any other commodity, quality in terms of data plays an important role against the quantity collated. Data Quality impacts the core efficiency of every business process and thus, can be considered as a make or break factor for business growth and success. In this whitepaper, let’s delve into the various factors related to Data Quality that need to be a part of our data management strategy to ensure sustained growth and success.

Key Insights offered by this whitepaper include:

  • The impact of data quality and the reasons for inconsistencies in it.
  • How source authenticity affects data quality and usability
  • The six data quality dimensions that need to be tracked.
  • The challenges that the growing Big Data poses.
  • Major benefits of maintaining good data quality
data quality secret to successful marketing cover