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A direct dial phone number is a contact line to reach a specific person in a company, such as a key decision-maker, without going through a receptionist or gate keepers.
In B2B sales, direct dials are highly valuable because they connect sales representatives directly to the person they need to speak with, skipping intermediaries and reducing sales cycle time. This leads to faster, more efficient communication between sales professionals and key decision-makers and improves the chances of quickly turning a lead into a sale. Direct dial is the game changer in B2B sales. 📈
According to the studies by Spotio, 46% of B2B sales professionals mentioned that prospect’s quantity and quality as their top challenge. It’s often a tradeoff for the marketing team to strike a balance between these two crucial factors.
So, what is the solution for this tradeoff problem?
Well, the solution lies in the Direct Dial phone number📞
Direct dials are valuable because they connect sales and marketing teams with qualified leads. The Gartner group case study highlights that, in a typical firm with 100-500 employees, an average of 7 people are involved in buying decisions.
However, by using direct-dial phone numbers, sales professionals connect directly to the key decision makers without any struggle with the switchboard operators, resulting in a shorter sales cycle.
Direct dials help to connect with Key decision makers, which not only saves sales professionals time but also saves their energy, which boosts the entire sales team’s productivity. (Fact check)
On the other hand, direct dials improve lead quantity as well. According to industry research, B2B sales professionals typically need to make 18 calls to establish one successful connection. This trend is mainly due to the absence of direct dials.
Sales professionals can boost the reach rate by connecting them to potential leads on their first call instead of using 18 dials. (Fact check)
Direct dials significantly increase the reach rate. With more direct dials, each sales professional can reach more potential leads, build more pipelines, and result in higher conversions. Hence, we can say that direct dialing is the only suitable solution to balance the tradeoff between quality and quantity leads and strike the balance.
Now, let’s note down the benefits of Direct dials individually.
Getting a direct dial phone number through LinkedIn is totally easy and free!
LinkedIn, the largest professional networking sphere, having around 930 users in 2023.
This highlights the unique opportunity to directly connect with the key decision-makers.
According to LinkedIn marketing solutions report, LinkedIn is used by 89% of B2B marketers for lead generation. Start doing simple research in LinkedIn, visit prospect’s profile, some prospects have their direct dial information under “Contact Info.”
If not, then take the initial step, start engaging the leads by sending the personalized connection request or direct messages, this groundwork increases the likelihood of successful outreach. Sometimes the prospects pinned their email address in Contact info, instead of their phone numbers, in case of this, one can outreach the prospect through their professional mail ([email protected]) and follow up with a request for a call.
Networking platforms like LinkedIn allow us to identify and engage with prospective leads, often enabling direct communication to request contact details.
PRO TIP: Make the first impression as the best impression.
Research the best time to connect with the prospect in accordance with the geography; also, offer a freebie to your prospect, from free webinars to e-books.
One can offer the freebie either with an initial connection request or after the request is accepted, but make sure that the freebie provides valuable information, where the prospect can give a thought about it.
According to the studies from HubSpot, the standard email open rate in B2B sales is nearly 21.33%, which highlights a significant opportunity for B2B sales professionals to connect with the potential prospects through an email. Targeting prospect’s phone number through their email signature can be the efficient method to start personalized communication channel in B2B sales.
Here is the step-by-step guide to finding the prospect’s phone number.
Company websites are the first point of contact for every B2B sales professional. The company’s website provides in-depth information about the organization, including contact details.
Let’s understand how one can find phone numbers through companies’ websites.
Online directories hold the contact information for a wide range of businesses, which becomes a valuable source of information for the sales professionals. It includes yellow pages, or industry specific directories, which provide information about companies, their phone numbers and email contacts.
Online directories which allow users to search and filter the targeted outreach. Sales professionals can narrow down their prospects by location, size or industry. There are also Industry-specific directories which cater to the specific sectors (Medical, Technology, Legal) often provide a detailed contact information.
The company’s website and online directories are essential sources for finding B2B direct dial phone numbers.
Networking events and trade shows are great platforms for acquiring B2B direct dial phone numbers. Many trade associations host conferences where members share their updated contact information for event-related communications. According to the 2020 Bizzabo report, nearly 68% of B2B marketers state that in-person events generate the highest-quality leads compared to other lead-generation strategies. (Fact Check)
The report from the Event Manager Blog, “The State of B2B marketing” indicates, about 82% of B2B event attendees include senior-level executives and decision makers. This statistic highlights the fact that most of the B2B networking events and trade shows create an opportunity for direct face-to-face interactions with the key decision makers and provide the foundation for trust and rapport building with the potential prospects.
For instance, A CRM software company attending an Innovative Startup Global event gets the opportunity to interact directly with the Startup founders, where they exchange their ideas. The CRM company’s representative can talk about his CRM product, its benefits, USP, and how it stands apart from its competitors. So, after having an engaging conversation, the representative can collect contact information from the startup founders, and there is a higher chance to say Yes by the founders.
So, networking events and trade shows are the strategic ways to directly interact with the key decision makers, setting the stage for future collaborations.
The above four strategies, which we discussed till now, are great ways to find phone numbers of the prospects, however it is a time-consuming process.
Every sales professional has their daily or weekly or monthly targets, which they need to achieve. Every day is a new opportunity for them to take one step towards their target. So, practically, they are not able to invest their time researching LinkedIn or attending networking events. But don’t worry; there is a simple solution: “DATABASES.”
B2B data companies are the data providers that give businesses credible information about other companies. This information will include Industry database, company database, contact database, and other details that are beneficial and important for B2B marketing and sales success.
DataCaptive, which is one of the world’s leading B2B data providers. It has 180 million emails, 130 million phone numbers, and 75 million company profiles with 95% contact accuracy rate and 85% email accuracy rate.
DataCaptive provides customized data according to the requirements of the customer, let’s say company “X” requires only contact details (name, phone number, email, and address), DataCaptive will provide a list of prospects contact details. So, without any hassling, company “X” gets a list of quality prospects contact details.
The B2B database companies collect and aggregate information from diverse sources, such as public records, social media platforms, and proprietary data sets. They employ sophisticated algorithms and data analysis methods to verify and enrich the data.
Alright, we agree with the point that taking the direct dial phone numbers with the help of database companies is the best strategy to extract the prospect’s contact details. But there are hundreds of companies which are providing the database, so which one is the best and most suitable database for your company?
Well, if you want to find the answer, check out our latest blog on, “The Top 7 Data companies that Dominate in 2025.”
DataCaptive is one of the richest database sources, equipped to provide high-quality and accurate data with the latest technology. International leaders such as Canon, Samsung, and Verizon trust DataCaptive for its customized B2B data solutions. If you are curious to know more about what kind of custom data we are providing and what our pricing plans are, then book a free demo with us.
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