Top 17 ZoomInfo Competitors & Alternatives in 2025 (Compared)

Q: 1. Who is better than ZoomInfo?

DataCaptive is widely regarded as a more versatile and affordable alternative to ZoomInfo, especially for businesses looking for customized, industry-specific B2B data. DataCaptive offers tailored contact lists, better multichannel campaign support, and flexible pricing models. This makes it better suited for both small businesses and large enterprises that prioritize precision and cost-effectiveness.

Rossie Welch

May 5, 2025
10:47 AM

Before we explore the top competitors, it’s important to understand why businesses are increasingly seeking alternatives to ZoomInfo and what key factors they should consider when making a switch.

Why Businesses Are Exploring ZoomInfo Alternatives

As sales and marketing teams race to stay ahead in a data-driven world, many are reevaluating their reliance on ZoomInfo. While it’s long been a leader in B2B data intelligence, the landscape in 2025 is shifting. Businesses now seek solutions that are more cost-effective, industry-specific, and rich in diverse data types.

Rising Data Costs

ZoomInfo’s pricing often acts as a barrier, especially for startups and growing teams. With budgets under pressure, many are turning to affordable ZoomInfo alternatives that deliver similar features without the hefty price tag.

Need for Diverse Data Sources

From technographics and firmographics to niche vertical insights, no single platform offers it all. Many businesses now combine tools or choose specialized vendors to get more granular, accurate data for their specific needs.

Industry-Specific Solutions

Generic B2B data doesn’t cut it for everyone. SaaS, healthcare, and retail companies, for example, often demand industry-focused data that ZoomInfo may not provide. As a result, specialized providers are filling that gap.

Key Features to Consider When Choosing a ZoomInfo Alternative

Switching platforms isn’t just about saving money, it’s about finding the right features to power growth. Here’s what matters most:

Data Accuracy and Freshness

Outdated or incorrect data leads to lost deals. Choose platforms that prioritize real-time updates and human-verified contact information to maintain campaign success.

CRM Integration & Workflow Compatibility

Look for tools that seamlessly integrate with CRMs like Salesforce, ReachEngine, HubSpot, and Pipedrive. Workflow-friendly platforms save hours and boost adoption across teams.

Compliance with GDPR & CCPA

With global data regulations tightening, your data vendor must be fully compliant to avoid fines and safeguard trust. Always verify a provider’s approach to data security and privacy.

📝 List of 17 ZoomInfo Competitors & Alternatives in 2025

DataCaptive
ProDataLabs
Lusha
Cognism
Apollo.io
UpLead
LeadIQ
Clearbit
SalesIntel
Dun & Bradstreet
Seamless.ai
Lead411
Demandbase
Snov.io
ReachStream
TechDataPark
MedicoLeads

Let’s dive in and explore each ZoomInfo competitor!

1. DataCaptive

DataCaptive is a premier B2B data solutions provider renowned for delivering accurate, verified, and customized contact databases. Their services are designed to empower businesses with actionable insights, facilitating effective marketing and sales strategies.

With a commitment to data quality and compliance, DataCaptive serves a diverse clientele across various industries.

Features:

Extensive B2B Contact Database: Access to over 180 million verified B2B contact records, ensuring a vast pool of potential leads.
Data Enrichment Services: Enhance existing databases with additional information, improving the depth and accuracy of customer profiles.
Custom Segmentation: Tailor data lists based on specific criteria such as industry, geography, company size, and job titles for targeted outreach.
Multichannel Campaign Support: Facilitate campaigns across various channels, including email, phone, and social media, to maximize reach.
Compliance Assurance: Adherence to major data protection regulations like GDPR, CAN-SPAM, and CCPA, ensuring ethical data usage.
CRM Integration: Seamless integration with popular CRM systems, enabling efficient data management and utilization.
ReachEngine Platform: A proprietary tool that aids in launching and managing targeted marketing campaigns effectively.
Data Verification Process: Employs a 7-tier verification process to maintain a data accuracy rate of 95% and an email deliverability rate of 85%.

Pros:

High Data Accuracy: Rigorous verification processes ensure reliable and up-to-date information.
Customized Solutions: Ability to tailor data offerings to specific business needs enhances campaign effectiveness.
Comprehensive Coverage: Extensive database spans multiple industries and regions, providing a broad spectrum of leads.
Regulatory Compliance: Strict adherence to data protection laws instills confidence in ethical data usage.
User-Friendly Interface: Intuitive platforms and tools facilitate easy navigation and utilization.
Responsive Customer Support: Dedicated support teams assist clients in optimizing their data strategies.

Cons:

Pricing/Pricing Model:

Custom plans based on list volume and industry
One-time purchase or subscription options
Custom pricing available

Flexible Pricing That Fits Every Business Size

Whether you’re a startup or an enterprise, DataCaptive offers custom pricing tailored to your campaign goals and data needs. Pay only for the contacts you need—no hidden costs, no long-term commitments.

2. ProDataLabs

ProDataLabs is a B2B data solutions provider known for offering ready-to-download business contact lists tailored for various industries and geographies.

Unlike platforms that generate custom lists on request, ProDataLabs maintains a large catalog of pre-packaged, industry-specific data lists that can be purchased online and downloaded instantly. This makes it an excellent choice for businesses seeking immediate access to verified marketing and sales contacts without the waiting period involved in custom list creation.

The platform is designed to serve marketers, sales teams, and lead generation professionals who need fast, reliable data to kick-start outreach campaigns.

Features:

Pre-Built B2B Contact Lists: Offers a wide variety of downloadable lists categorized by industry, region, job title, and more.
Instant Data Access: Purchase and download contact lists instantly—no need to wait for manual processing or custom segmentation.
Industry-Specific Data: Lists are tailored for industries like healthcare, education, technology, finance, manufacturing, and more.
Email and Telemarketing-Ready Lists: Data is optimized for outreach campaigns across multiple channels.
Periodic Updates: Lists are periodically refreshed to maintain data relevance and accuracy.
Simple Purchase Process: Easy-to-use interface allows users to browse, select, and checkout online with just a few clicks.
Excel-Compatible Format: All lists are delivered in easily manageable Excel format, compatible with most CRMs.

Pros:

Fast Turnaround Time: Immediate access to data eliminates delays often experienced with custom data solutions.
User-Friendly Storefront: The website is easy to navigate, with filters to help users find the right list quickly.
Cost-Efficient for Small Teams: Ideal for small businesses or solo marketers who need targeted data without engaging in lengthy consultation.
Pre-Categorized Segments: Convenient industry-specific and geo-targeted data segments available for instant use.
No Minimum Orders: Businesses can buy data on-demand based on their current campaign needs.

Cons:

Pricing/Pricing Model:

Follows a fixed pricing model for pre-packaged contact lists
Prices vary based on industry, list size, and geographic targeting
Users can view pricing directly on the website—no need for a quote
Allows instant online purchase and download
Offers full transparency and no sales call required

3. Lusha

Lusha is a sales intelligence platform that offers access to accurate B2B contact and company information. Designed to streamline the prospecting process, Lusha integrates seamlessly with various CRM systems, enhancing sales team productivity.

Features:

Real-time contact data retrieval
CRM integration (e.g., Salesforce, HubSpot)
Browser extension for LinkedIn and company websites
Data enrichment capabilities

Pros:

Cons:

Pricing/Pricing Model:

Lusha offers a freemium model with limited access, and premium plans start at $99 per user per month. Custom enterprise solutions are also available.

4. Cognism

Cognism is a B2B sales acceleration platform that provides access to a global database of business contacts. With a focus on compliance and data accuracy, Cognism aids sales teams in identifying and engaging with potential leads effectively.

Features:

Global B2B contact database
Intent data and sales triggers
Compliance with GDPR and other regulations
CRM and sales engagement tool integrations

Pros:

Cons:

Pricing/Pricing Model:

Cognism offers customized pricing based on the organization’s size and needs. Prospective clients should contact the sales team for a personalized quote.

5. Apollo.io

Apollo.io is a comprehensive sales intelligence and engagement platform that combines a vast B2B contact database with tools for outreach and analytics. It aims to streamline the sales process from lead generation to closing deals.

Features:

Extensive B2B contact database
Email sequencing and outreach tools
CRM integrations
Analytics and reporting dashboards

Pros:

Cons:

Pricing/Pricing Model:

Apollo.io offers a free plan with basic features. Paid plans start at $39 per user per month, with additional features unlocked at higher tiers.

6. UpLead

UpLead is a B2B prospecting platform that provides access to verified business contacts. With a focus on data accuracy, UpLead helps sales teams connect with potential leads efficiently.

Features:

Real-time email verification
Advanced search filters
CRM integrations
Data enrichment tools

Pros:

Cons:

Pricing/Pricing Model:

UpLead offers plans starting at $99 per month, with varying levels of access and features based on the chosen tier.

7. LeadIQ

LeadIQ is a prospecting tool designed to streamline the process of capturing and managing lead information. It integrates with various sales tools to enhance productivity and efficiency.

Features:

Real-time prospecting tools
Seamless LinkedIn integration
Chrome extension for quick lead capture
CRM syncing and automation
Collaboration tools for teams

Pros:

Cons:

Pricing/Pricing Model:

Free version available
Standard Plan: $75/user/month
Enterprise pricing available

8. Clearbit

Clearbit offers real-time intelligence for marketing and sales teams by enriching contact profiles across web traffic, forms, and CRMs. Unlike others, Clearbit is especially well-suited for data-driven companies that leverage automation and personalization.

Its real-time capabilities and seamless Salesforce integration make it a robust tool for lead scoring, segmentation, and targeted outreach.

Features:

Real-time data enrichment
Form optimization
IP intelligence and web traffic reveal
Salesforce and Marketo integration

Pros:

Cons:

Pricing/Pricing Model:

Custom pricing based on usage and integrations

9. SalesIntel

SalesIntel is a sales intelligence platform known for its human-verified B2B contact data. Unlike many competitors that rely solely on AI, SalesIntel employs real people to validate contact information, ensuring higher accuracy and better outreach performance. It’s especially popular among sales teams who prioritize reliable, U.S.-focused data.

SalesIntel also provides technographic insights and buyer intent data, making it a holistic platform for organizations looking to optimize their outreach with timely and precise contact information.

Features:

95% human-verified data
Buyer intent signals
Technographic and firmographic filters
Chrome extension for LinkedIn
Real-time updates

Pros:

Cons:

Pricing/Pricing Model:

Custom pricing based on number of seats and data access

10. Dun & Bradstreet

A long-standing authority in business intelligence, Dun & Bradstreet (D&B) provides enterprise-grade B2B data solutions. With the globally recognized D-U-N-S® Number system, it enables businesses to access verified company data for risk assessment, compliance, and lead generation.

D&B excels in providing data for large enterprises and government organizations, making it one of the most robust and trusted ZoomInfo alternatives in the corporate space.

Features:

Global database with 300M+ business records
Company family tree insights
Financial risk and credit scoring
Compliance tools and analytics

Pros:

Cons:

Pricing/Pricing Model:

Custom enterprise pricing

11. Seamless.ai

Seamless.ai is a real-time B2B prospecting tool that uses AI to build contact lists and generate leads dynamically. Designed for sales professionals, it continuously updates lead information, ensuring users work with the most current contact data available.

Its biggest advantage lies in automation—users can source, verify, and organize leads with just a few clicks, all within the platform.

Features:

AI-powered lead generation
Chrome extension for LinkedIn
Real-time data crawling
CRM sync and email outreach

Pros:

Cons:

Pricing/Pricing Model:

Basic Plan: Free
Pro Plan: $147/month
Custom enterprise pricing

12. Lead411

Lead411 offers verified sales leads, trigger alerts, and real-time data enrichment. It focuses on delivering timely and relevant information, like company funding news, hiring plans, and executive changes, enabling users to contact leads at the right time.

Its affordability and dynamic data make it a favorite for small businesses and mid-market sales teams.

Features:

Trigger-based alerts
95% email accuracy
CRM integrations
Phone and email direct dials

Pros:

Cons:

Pricing/Pricing Model:

Plans start at $99/month
Custom pricing for larger teams

13. Demandbase

Demandbase is an account-based marketing (ABM) platform that focuses on targeting high-value prospects across the buyer journey. It combines B2B data with AI to identify, engage, and convert ideal customers through multi-channel campaigns.

More than a contact database, Demandbase empowers marketing teams with intent data, firmographics, and web analytics to fine-tune their strategy.

Features:

AI-driven ABM tools
Intent signals and predictive analytics
Real-time web visitor tracking
CRM and marketing automation integrations

Pros:

Cons:

Pricing/Pricing Model:

Enterprise-tier pricing on request

14. Snov.io

Snov.io is a sales automation and email outreach platform offering a powerful toolset for startups, freelancers, and lean marketing teams. It includes a B2B email finder, verifier, and drip campaign builder all in one.

Snov.io is ideal for businesses needing budget-friendly solutions that still deliver solid performance.

Features:

Email finder and verifier
Cold email automation
CRM integration
API access for developers

Pros:

Cons:

Pricing/Pricing Model:

Starter Plan: $39/month
Pro Plan: $79/month
Custom pricing available

15. ReachStream

ReachStream is a B2B data platform that offers ready-to-use business contact lists with a strong focus on ease of use, affordability, and data coverage. With millions of verified contacts and advanced filtering options, it helps businesses quickly identify and connect with potential leads.

Features:

Access to 120M+ contact records and 12M+ companies
Real-time email verification
15+ filtering options (industry, job title, location, etc.)
GDPR & CCPA compliant
Built-in ABM list builder and ReachAPI integration

Pros:

Cons:

Pricing/Pricing Model:

Icebreaker Plan: $0/month (100 downloads/month)
Polar Peak Plan: $99/month (20,000 email credits)
Custom plans available for enterprise needs

16. TechDataPark

TechDataPark specializes in technology install base data, offering insights into which technologies companies are currently using. It’s a niche player focused on tech vendors who need precise targeting based on their competitors’ footprints.

Its segmented data makes it useful for SaaS providers and cloud solution vendors.

Features:

Technology profiling and filters
Email and phone contacts
Industry and location targeting
Custom segmentation

Pros:

Cons:

Pricing/Pricing Model:

Custom pricing per dataset and campaign

17. MedicoLeads

MedicoLeads is a healthcare-focused B2B database provider. Tailored for pharmaceutical companies, healthcare software vendors, and medical equipment suppliers, it provides verified contact data of healthcare professionals, hospitals, and clinics.

Its niche expertise makes it a top pick for marketing within the medical and healthcare industry.

Features:

HIPAA-compliant medical databases
Verified hospital and practitioner contacts
Specialty-based segmentation
Email, phone, and postal data

Pros:

Cons:

Pricing/Pricing Model:

Project-based pricing per list volume

Comparison Table – ZoomInfo vs. Top Competitors

Provider	Strengths	Ideal For	Starting Price	Data Accuracy
ZoomInfo	Enterprise-grade B2B data	Large sales teams	$14,995/year	92%
DataCaptive	Fully customizable, niche-targeted B2B datasets for any industry	SMBs, large businesses, niche segments	Custom pricing; cost-effective	95%+
ProDataLabs	Pre-built, downloadable contact lists for instant campaign launch	Fast-turnaround list buyers	Fixed list price; affordable	95%+
Apollo.io	Engagement + B2B contact database	Startups, SaaS	$39/month	90%
Lusha	Chrome extension, ease-of-use	LinkedIn prospecting	$99/month	88%
Cognism	GDPR-compliant global data	EU/UK-based sales teams	Custom pricing	93%
UpLead	Real-time email verification	Email marketers	$99/month	95%
SalesIntel	Human-verified U.S. data	U.S. sales & marketing teams	Custom pricing	95%
Lead411	Trigger alerts, affordability	SMBs, growing teams	$99/month	94%

🏆 Final Verdict – Why DataCaptive Stands Out

When choosing from this extensive list of ZoomInfo alternatives, DataCaptive emerges as the most balanced and flexible solution for most businesses in 2025. Its customizable lists, industry-specific targeting, and high data accuracy make it a strong contender, especially for businesses that value precision over scale.

While some tools offer better automation or integrations, DataCaptive excels in customization, reliability, and support, making it the ideal choice for companies that want high-performance data with human touch.

Ready to Supercharge Your Lead Generation with DataCaptive?

Get instant access to customized, high-accuracy B2B contact lists tailored to your industry and audience. Experience unmatched flexibility, precision, and performance—all in one platform.

FAQs

1. Who is better than ZoomInfo?

DataCaptive is widely regarded as a more versatile and affordable alternative to ZoomInfo, especially for businesses looking for customized, industry-specific B2B data.

DataCaptive offers tailored contact lists, better multichannel campaign support, and flexible pricing models. This makes it better suited for both small businesses and large enterprises that prioritize precision and cost-effectiveness.

2. What is the best alternative to ZoomInfo for small businesses?

DataCaptive offer affordable, high-accuracy data with customization options.

3. Who are the top ZoomInfo competitors in USA?

The top ZoomInfo competitors in the USA offer strong data accuracy, flexible pricing, and regional targeting capabilities. These platforms are ideal for American businesses looking to enhance their B2B outreach:

DataCaptive – Provides customizable U.S.-based B2B contact databases with advanced segmentation and high compliance standards.
ProDataLabs – Offers pre-packaged, instantly downloadable U.S. lead lists tailored to industry and geography.
ReachStream – Features a large U.S. contact database with unlimited profile views, real-time email verification, and user-friendly list building tools.
SalesIntel – Focused on U.S.-verified contact data with human verification and technographic filters.
Lead411 – Known for its U.S. company alerts, intent signals, and sales triggers that boost outreach efficiency.

These platforms are excellent ZoomInfo alternatives for U.S.-based companies seeking performance, affordability, and precision.

4. Which data provider offers GDPR-compliant B2B data?

DataCaptive & ProDataLabs are top choice for GDPR compliance and data transparency.

5. Are there ZoomInfo competitors focused on healthcare?

Yes, both DataCaptive and ProDataLabs offer comprehensive healthcare industry databases as part of their wide-ranging B2B data solutions, making them excellent choices for organizations targeting hospitals, clinics, and medical professionals. Additionally, MedicoLeads is a niche provider that focuses exclusively on the healthcare sector, offering HIPAA-compliant contact lists tailored specifically for medical and pharmaceutical campaigns.

6. What’s the most affordable ZoomInfo alternative?

ProDataLabs offers affordable, fixed-price pre-built lists that can be instantly downloaded, making it a cost-effective solution for fast campaign launches. DataCaptive also provides flexible, custom-priced data packages suited for both small and large businesses. These two platforms stand out for their pricing transparency and value, especially when compared to higher-tier providers.

7. Which platform offers the best email deliverability?

DataCaptive and ProDataLabs both maintain strict data hygiene and multi-step verification, resulting in excellent email deliverability rates. Their contact lists are pre-validated and regularly updated, minimizing bounce rates and maximizing campaign performance—making them strong contenders for reliable outreach.

8. Which is better, DataCaptive or ZoomInfo?

DataCaptive is better for businesses that prioritize customization, affordability, and customer support. It offers targeted data across multiple industries, supports email, phone, and digital marketing, and ensures compliance with global standards. For businesses seeking a high ROI on their data investment, DataCaptive offers better value and flexibility than ZoomInfo.

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Rossie Welch

Rossie is an expert blogger and influencer. She is known for her expertise in storytelling and creating engaging content. As a valuable part of the business development team at DataCaptive, Rossie specializes in offering ideas and tips on B2B marketing. Her blogs will surely boost your outreach strategies.

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