Learn how to use data sources for lead enrichment!
All in all, data decays with time as people change jobs, and when companies change their address. There are significant risks in using inaccurate data, and now there is a need to clean and enrich CRM database regularly. To bridge this gap between a bad CRM and an enriched CRM, you should understand and opt a few methods for CRM cleaning.
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6 effective ways to clean up a CRM database
Found a new lead? Make sure you get all the details you need for the sales process and to record in your CRM. You can use sign-up forms, make calls, conduct surveys, perform internet activities and collate details from the main company website or even from their LinkedIn profiles.
Data validation tools can ease your work here. Data validation is a process where the software checks if the entered data is valid enough to make it to the CRM as per the provided business requirements. It also helps in avoiding text content going to numeric fields.
It might disturb your working patterns, schedules, or assignments lined up ahead. However, it would help if you made it a compulsion to tuck in this process amidst all working chaos to get better results and maintain consistency in clean and updated contact information.
Not to worry, you have readily existing services to your rescue! Brands like DataCaptive, ReachStream, ZoomInfo and many more readily offer services like lead enrichment and also includes data appending, data verification, data validation and data cleansing.
DataCaptive provides various CRM data enrichment services, adding value to your business with opted-in contact data. You can check out their opt-in process here.
ReachStream allows you to filter and refine your target audience with 15 filters. It delivers dual-verified data with 90% accuracy.
ZoomInfo Enrich and Marketing Automation provides accurate and up-to-date data regardless of where it was initially being sourced from.
InsideView offers lead enrichment services that turn more website visitors into leads quickly.
Databox is a business analytics platform that pulls data from various sources into a single destination, allowing you to track performance and discover insights in real-time.
Have any more questions about cleaning insufficient CRM data? Leave them below in the comments section, and we’ll get back to you!