Data –driven decision (DDD) making refers to using valid information to inform executive decisions. DDD making, attempts to reduce “gut feel” decisions by presenting valid data that can support optimal outcomes. But for this to there are certain steps that are to be followed.
Yea, Decision making is the step before signing the contract. But it doesn’t mean you should consider it for the last. Your entire plan on using quality should be strategized in such a way that the decision making process is simplified to the maximum. If winning the B2B sales race is your goal, then Data is the ideal fuel to fire up the Decision making engine.