The most important feature & other usesThe most commonly used feature of firmographic data is to identify the ideal customer. Details provided by firmographics let you to segment ideal candidates & today majority organizations that provide these details have a high level of segmentation with exclusive parameters.
Different UsesSegmentation: Firmographic data equips marketers to carve out clusters of companies based on set parameters. This allows marketers to generate marketing material that is personalized towards specific criteria as it is an indispensable addition to the top of the marketing funnel.Value Estimation: Firmographic data allows marketers to estimate the value of the company, leading to comprehend how much investment is needed. Marketers should always have an idea regarding this or else valuable marketing money will be lost by targeting the wrong segment.KPIs: Firmographic data empowers marketers to track the essential KPIs & make changes based on the data which is collected. This keeps your sales cycle robust & aligned towards the goal.
Let’s break it downIn simple words, firmographic data appends are depictive features of firms that can be used to aggregate individual firms into meaningful market segments. It can be used to describe businesses, non-profits & governmental entities. Firmographic data appends are to businesses & organizations what demographics are to people. The criteria for firmographic data include details such as:
Type of Industry:
Number of employees:
Additional firmographic data to consider:
Various types of Firmographic data appending than can be done
- Content marketing strategies.
- CMS usage.
- Social media channels that they are present on
- Automated marketing
- Customer engagement
- Technical data
- Business partnerships
Extra benefits of firmographic data appendBesides the fact that your targeting becomes more precise & aggressive, the following are the benefits of Firmographic Data Appends:
- Boost the existing records
- Upgrade the alignment between sales & marketing departments.
- Reduce the verification cost.
- Yield in-depth knowledge about your data.
- Reduce the sales cycle & top the efficiencies of the marketing collaterals.
Want to invest in a sound technology for firmographic data append rather than beating around the bush?
Now, the ball is in your courtSales & marketing in B2B requires a good amount of time & resources. It takes lot more resources to capture the market but the yield will be way higher. But for this adequate firmographic data is necessary & it isn’t easy. Personalization is the buzzword of the market today & it is essential for marketers to have data stock well furnished & that it should give actionable insights that can be used effectively to get connected with the right people at the right time.Also read: Game of Customer engagement strategies in B2B Marketing