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Target audiences: Hospital procurement and C level executives
The PPE manufacturing company is one of Americas well known Personal Protective Equipment (PPE) brand. They have established themselves as the manufacturer and distributor for head-to-toe protection and is a valued partner for a few importers in their brand name. All of their products that are delivered across the world come with all the required certifications.
Since the company is still in the early stages of their business, they do not have the networks and a strong database to connect to their target audience and distribute their goods. Most of the time the decision-makers of the healthcare institutions are hard to reach out to. This also makes it hard to build a contact database that already has qualified leads to go down your sales funnel.
One of the main issues why some countries face a critical shortage of PPE is due to increased demand in the time of a global pandemic. The increase in PPE supply will require a large increase in the manufacturing of PPE kits which will take a long-time to match due to the ever increase of COVID-19 patients. Another main reason PPE manufacturers are not able to match the demand is because of the lack of raw materials.
Since digital marketing is an important part of any B2B business, companies nowadays prefer an email marketing platform. Choosing the right email marketing service can significantly impact the success of a company’s marketing campaigns. The PPE company was finding it difficult to create and send out perfectly timed and responsive email campaigns.
In order to grow your B2B business, you must expand and sell more, but our customer was facing difficulties with increasing their sales for the past two to three years. The management was concerned because they lacked insights on creating a better marketing strategy that is better suited for their brand. The company was also having issues in reaching their long-term sales and business objectives.
The company had limited knowledge on the market because they are still new to the industry. They also took a hit during the pandemic because they were not digital-first and their website had technical issues in the back end that were ruining its visibility in the search results. The PPE manufacturing company was facing a problem in market research because they dint have experts who would divulge in research and come up with the right solutions.
DataCaptive has a contact database that can help a company connect with a team of experts in the medical field including current front-line medical professionals, medical consultants, and device experts.
Hospital procurement is part of the healthcare industry that controls the purchase of the bulk of services, equipment, and supplies. And since DataCaptive contact databases are geo-targeted, it can take your B2B brand and its offerings to hospital procurement in any corner of the globe.
In order to make connections with the decision-makers of the healthcare industry, the PPE company choose to purchase our CFO hospital email list. The CFO is the one who is responsible for overseeing the finances of the hospital, this usually includes creating or revising budgets and forecasting cashflows.
And since CFOs play such a vital role in every hospital it is necessary to reach out to them. This dataset helped the PPE company in increasing its brand value, generate sales, and increase ROI.
After finding success with the other services of DataCaptive the PPE manufacturing company also decided to list themselves on our DataCaptive Directory in hopes of reaching the right suppliers. And once they successfully listed their business on our directory and promoted their business to the suppliers. They were able to find a few suppliers that were ready to sell their raw materials at an agreeable price range.
With the right raw material in hand, the company was able to generate more PPE kits and meet the demand as well as reach sales targets. Not only that, the company also was able to bring down the prices of some of its PPE products so that more hospitals could afford them and help front-line workers.
To solve their last pain point, we offered them our newly launched ReachEngine platform. With this the PPE company was able to create custom email templates, nurture their leads and automate their campaigns.
With the solutions the company was able to see positive changes every week. The number of leads increased gradually, and so did their ROI over time. The most recent update we got from their marketing manager was that the company was able to generate over 58+ leads every week and was also able to convert most of them into their loyal customers.
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