Data – The magical word of the present age’s marketing community. It’s crucial to almost all activities we do in today’s business including customer service, marketing & growth. Yet we do not focus our attention on it more often. Enter Data cleansing…the process of reviewing the database & making sure it is of the highest possible quality. The process should be a part of your marketing campaign process & shouldn’t be just viewed as a tool that’s supposed to be made use of. Read on to know more on the ways of Data cleansing & why it is indispensable in planet B2B.