International Worker’s day, also known as Workers’ Day or May Day, is a celebration of laborers & the working classes. Even though majority Americans don’t realize that May Day has its origins in this country, it is as “American” as basketball & white bread.
It’ll be a sin if we do not check out some historical facts before going into May Day marketing.
May Day & the Haymarket affair
It wasn’t until 1880’s, that the organized labor was able to declare the 8-hour workday even though the working class agitated to shorten the workday without a pay in cut from the early 1860s. Working conditions were severe then & it was common to work 10 to 16 hours a day in unsafe conditions. May 1 was chosen as the May Day to commemorate the Haymarket affair, which occurred in Chicago on 4th
may 1886. This is because, in that year on 1 may, there was a strike for the eight hour workday. What followed on 4th
May was the death of eight & injury of sixty police officers as well as an unknown number of civilians killed or wounded. Later on, hundreds of labor leaders and sympathizers were arrested and four were hanged, after a trial that was seen as an act of injustice.
According to labor studies Professor William J. Adelman:” No single event has influenced the history of labor in Illinois, the United States, and even the world, more than the Chicago Haymarket Affair.” The Haymarket affair paved the way to countless processions organized by the labor class, earned respect to the labor class and became a symbol for the May Day.
In the International Socialist Labor Congress of Brussels, 1891, May 1st
was formally recognized as May Day. More than a 100 years have passed since the Haymarket affair but the sacrifices of so many people is still remembered by true laborers around the world.
The legend of Rosie the Riveter
During the peak of World War 2, a cultural icon emerged which brought millions of women out of their home & into the workforce. The song “Rosie the Riveter”
filled the radio waves of America & a series of posters made its way to the streets to promote war efforts. Many posters which featured women with their hair wrapped up in scarfs, rolled up sleeves & flexed biceps caught extra attention. The “Rosie” image exemplified the American can-do spirit & success stories about real life “Rosies” started appearing in newspapers across the country. The movement got so popular that even the government took advantage of the popularity & started a recruiting campaign of the same name. To this day, the legend of “Rosie the Riveter” is still remembered & is still considered as one of the most successful government advertising campaigns in history.
It can be said that “Rosie the Riveter” doesn’t have any direct influence on May Day but it is one among the many American cultural symbols that celebrates the efforts of laborers and the image still influences working women around the world.
May Day today
Besides these events which happened in America, there were several others that happened around the world which make May Day one of the most important holidays in countries such as India, Argentina, France, Canada, China, Algeria, and others around the world. The Catholic Church dedicated May 1 to “Saint Joseph the Worker”, the patron saint of workers & craftsmen.
The sacrifices of all those people cannot be forgotten as we shouldn’t end up fighting for those same winnings again.
May Day Marketing
Image as per the pop up
So, let’s fast forward to our today’s corporate world where May Day is a chance to rake in sales, celebrate with employees & customers and engage in lots of social media activity with followers surrounding the festivities. This is one of the best time to motivate customers through exclusive sales to add to the celebration especially if you are selling services around the world.
This content is for both B2B & B2C marketers. For marketers who are confused on whether to market their services May Day, have a glance at our content on COOL THINGS B2B MARKETERS CAN LEARN FROM B2C TO WIN THE MARKET
. Take advantage of the buzz if you haven’t already started promoting, here are some tips to boost up your creativity & get into action.