How a Pharma Company Reduced Hard Bounces by 60%

January 15, 2025
11:20 AM

The accuracy of data can make or break a campaign. For instance, a leading pharma reverse distribution company faced critical challenges in its email marketing efforts. Their issues were due to outdated and invalid data.

They relied on an email list that had not been updated for a long time, resulting in several inefficiencies. To address the challenges, they leveraged DataCaptive’s annual data maintenance feature. This case study throws light on how data enrichment solutions transformed their marketing outcomes and boosted their ROI.

Company Overview

DataCaptive was approached by a well-known pharmaceutical company, led by John DeMars. The company in question is a reputed and prominent provider of pharmaceutical returns solutions. They operate with a mission to optimize the returns process while maintaining compliance and efficiency. They depend on email marketing to connect with key stakeholders and expand their client base. However, their old email lists impacted their strategy of reaching their target market effectively. They approached DataCaptive to improve their email marketing performance and focus on a result-oriented strategy.

About the Pharma Company

Industry:

Healthcare

Target Location

USA

Primary Challenge

High bounce rates due to outdated data

Main Solution

Data enrichment (email appending)

Challenges Faced

The usage of outdated data resulted in this pharma company struggling with several issues that impacted their marketing effectiveness. They couldn’t target the right market and were striving hard to improve their campaign performance. Additionally, they faced a lot of challenges, such as:

High Hard Bounce Rates

Over time, a significant portion of the email list became invalid. This resulted in high bounce rates. This not only reduced the effectiveness of email campaigns but also damaged the sender’s reputation. Additionally, delivering emails to valid recipients became difficult for the company.

Spam Traps and Blacklist Risks

Undetected spam traps were hidden in the outdated email list and presented a severe risk to the company’s domain credibility. Had the company chosen to continue sending emails to these IDs, their domain could’ve been flagged or blacklisted. Such a situation could have caused long-term damage to the company’s digital outreach.

Improper Segmentation

Their email list lacked proper segmentation. As a result, they could not deliver personalized or targeted messages. Instead, they relied on generic campaigns that failed to resonate with their ideal prospects. This reduced engagement levels and affected the overall effectiveness of their marketing efforts.

Low Marketing ROI

The outdated data resulted in ineffective email campaigns, which affected the company’s ROI directly. With high bounce rates, low engagement, and the inability to connect with their prospective clients, valuable resources were wasted. The resulting poor performance further highlighted the need for an extensive solution to these data-related challenges.

Say goodbye to high bounce rates and spam traps. Ensure your emails reach the right audience with DataCaptive!

Solutions Offered

The pharma company was struggling to yield results from its email marketing campaigns. Hence, they utilized our data enrichment services to address these challenges. This collaboration introduced several key measures that improved the quality and reliability of their existing customer information.

Data Cleansing

The first step was to cleanse the company’s email list thoroughly. Invalid contacts, outdated email addresses, and spam traps were removed to create a clean and reliable database. By eliminating these redundancies, we helped them reduce the risk of blacklisting and improved the overall data quality.

Data Validation

Once the data was cleansed, it underwent a 7-tier validation process. Advanced verification processes were used to enrich the database with valid contact information. This step significantly reduced the likelihood of hard bounces and ensured that their campaigns reached their intended recipients.

Segmentation Improvements

The next step was to enhance segmentation. The enriched data in the validated database was categorized based on key attributes such as job roles, industries and geographic regions. This segmentation enabled the pharmaceutical company to execute highly targeted email campaigns. This improved their engagement and enhanced marketing effectiveness.

Regular Maintenance

To ensure the reliability of the database, DataCaptive implemented an annual maintenance plan. This proactive approach included regular updates and continuous monitoring to prevent data decay. By keeping the data accurate and relevant, the company established a solid foundation for sustained marketing success.

Evaluate your marketing strategy with precise data segmentation. Start refining your campaigns now!

Results

Bounce Rate Reduction

A 60% decrease in hard bounces was achieved, ensuring a healthier sender reputation and better campaign performance.

Enhanced Email Deliverability

The enriched database resulted in 85% email deliverability, ensuring fewer emails landed in spam folders.

Targeted Campaigns

The enhanced segmentation enabled tailored messaging, leading to higher engagement rates and enhanced conversions.

Risk Mitigation

Proactive measures such as the elimination of spam traps and the implementation of regular maintenance mitigated the risk of getting blacklisted.

Final Thoughts

Through DataCaptive, this pharma company successfully addressed its data-related challenges and revitalized its email marketing efforts. Our team used multi-step verification processes to elevate their data quality and convert their email list into a well-segmented database. This helped them achieve improved deliverability, higher engagement rates, and better ROI. We hope this case study helped you comprehend the essential role of data accuracy and segmentation in boosting marketing effectiveness.

Further Recommendation

We recommend that B2B companies implement data enrichment services to drive measurable outcomes. Using enriched data has helped many such companies generate high-quality leads and improve their email campaigns. Additionally, you can use ReachEngine, a top email marketing platform. It helps you personalize your email marketing campaigns and gain massive results.

When selecting a customizable B2B database, ensure that it is accurate and verified. In addition, make sure that it is compliant with global privacy laws. DataCaptive offers advanced data enrichment services that transform your raw data into actionable insights. It helps you target the right decision-makers with precision.

By combining data enrichment services with tailored marketing strategies, B2B companies can:

Drive more qualified prospects
Refine segmentation for targeted messaging
Gain opt-in contacts
Boost ROI by reaching decision-makers effectively
Optimize campaign performance
Reduce hard bounce rates and improve deliverability

So, what’s still holding you back? Leverage our data enrichment services to prevent email database decay and elevate your marketing campaign performance.

Want to Unlock the Success Story of a Leading Pharma Company?

Curious to know which leading pharmaceutical company achieved remarkable results with our data enrichment services? Download the full case study to discover how they transformed their email marketing strategy and generated better ROI.

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Sid Wilson

Sid is a veteran when it comes to B2B data marketing. An Associate Director at DataCaptive and an expert in building and nurturing long-term business relationships, Sid loves looking for new market opportunities and overseeing major projects. He is passionate about helping marketers with content marketing and the latest technical trends in the B2B industry. His blogs mostly throw light on the ways of boosting business growth. When he is not working, Sid is found binge-watching shows, hiking, and going on long drives.

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