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Smarketing – A Beautiful Alignment Of Sales And Marketing

January 12, 2018
4:18 AM

Alignment of sales and marketing

Businesses are in full swing in 2018 with GDPR, influence of Artificial Intelligence has become a norm as compared to Account Based Marketing. Alignment of sales & marketing teams is also catching up from how it was earlier. The practice was an ongoing problem for many organizations where sales and marketing are constantly blaming one another for the lack of leads and sales.

This is why the concept of Smarketing has risen up and is being used in corporate organizations around the world. Read on to know more about the concept & how you can establish it in your organization…

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Amberlynn Adam

Amberlynn is a seasoned blogger, content developer, editor, and content marketer. She has been an integral part of the DataCaptive team since its inception. She keeps track of the new developments in the content industry and implements them in her blogs to stimulate intelligent discourse. Apart from writing quality content, she is passionate about reading thrillers.

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