Businesses are in full swing  in 2018 with GDPR, influence of Artificial Intelligence as compared to last year with  Account Based Marketing becoming a norm. Alignment of sales & marketing teams is also catching up from how it was earlier. The practice was an ongoing problem for many organizations where sales and marketing are constantly blaming one another for the lack of leads and sales.

This is why the concept of Smarketing has risen up and is being used in corporate organizations around the world. Read on to know more about the concept & how you can establish it your organization…