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Varying customer behavior with trending technologies has made it important for business marketers to build a precise buyer persona. And to build a buyer persona it’s critical that business marketers understand the buyer’s characteristics. However, there are various sources for business marketers to collect their ideal customer’s information which is clearly depicted in this whitepaper. Although, getting a right insight on buyer’s perspective is a tedious job here is a guide to help you in creating a precise buyer persona.
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