Varying customer behavior with trending technologies has made it important for business marketers to build a precise buyer persona. And to build a buyer persona it’s critical that business marketers understand the buyer’s characteristics. However, there are various sources for business marketers to collect their ideal customer’s information which is clearly depicted in this whitepaper. Although, getting a right insight on buyer’s perspective is a tedious job here is a guide to help you in creating a precise buyer persona.

This white paper provides clear insights on:

• An outline on different characteristics and behavior of a buyer that helps business marketers in understanding their buyers
• Essential steps involved in creating a precise buyer persona
• A set of interview questions and different sources to derive an ideal customer’s details
• Basic buyer persona template with example for both B2C and B2B customers
• Reasons to build a precise buyer persona