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“50% made a purchase decision based on a recommendation on the social network”- (ADWEEK)
As social media is an ever changing medium of communication, the platforms which include Facebook, Instagram, and Twitter can help prospective customers to connect with the company. The company can also trust these leads as majority of them will be approaching after getting to know about the company through the content posted in the different mediums.
As the methods of inbound marketing are becoming diverse lead nurturing is changing accordingly. Lots of new strategies are being developed for effective maintenance of customers. It takes a lot of time & effort to properly establish lead nurturing campaigns but it always pays off by giving excellent results. The most difficult part of marketing & sales is to understand the customers but once you get the knack of it, you can expect to double your profits in no time.
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