In simple terms, Lead Generation can be said as an action or process that identifies & cultivates potential customers for a business’s products or services. So what is a lead? A lead can either be a person or a company that has shown interest in your services or products. It can also be said for a person or a company that fits a target group for what you provide.
In earlier times, lead generation was done by meeting people, cold calling & other various age-old techniques. Salespeople of today know that purely cold calling & meeting people are flawed processes because the volume of effective leads would not be substantial & lead generation will just happen for a namesake. But thanks to the rise in technology in the last 10 to 15 year, lead generation have become easier.
Today the focus has shifted entirely from finding customers to being found by customers & the majority of this is taking place online. Technology based marketing actions that rely on computer programs, database collection & the internet has become the foundation for modern lead generation solutions to find & contact potential customers. Today lead generation infrastructures are the example of SAAS solutions which are able to provide API to automate the process of generating leads.
No sales manager wants their team to waste time by cold calling unqualified leads. Automation in lead generation has simplified the direct marketing actions of businesses to allow marketers to focus their attention on repetitive tasks & focus more on selling. Using the technologies similar to email finder assures the marketer a sustainable stream of prospects to be contacted every day & automated contact forms allow to identify which customers are the best to present the final sales pitch.
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So, how Lead Generation actually works?
Lead generation infrastructures have certain advanced search features that allow marketers to compile mass lists of contacts that fit their unique requirements. These large lists will have a huge value which makes it highly targeted so with each entry the marketer’s chances of contacting them into viable leads. Lead generation is useful especially for B2B marketers who want to target prospects using only relevant information (emails, names, job titles, job position etc.)
Top online Lead Generation strategies
=> Email Marketing
- Email Blasts
- Targeted Personal Mailing
=> Search Marketing
- Discovering what keywords the audience are using
- Focusing on long tail keywords
- Improving on the website’s design
- Optimizing for mobile
- Guest posting
- Emphasizing for local SEO
=> Social Marketing
- Direct social media visitors to your website
- Allow newsletter signups on your Facebook page
- Use the call to action
- Joining conversations in related business groups
=> Content marketing
- Hosting webinars
- Content downloads
- Case studies
- Research Reports
Advantages of Lead Generation
- One of the major concerns of majority marketers is budget. There are many different strategic directions to go with digital & direct marketing options which is a good news for marketers. Current lead generation infrastructure which automates tedious processes involved has the ability to make outbound marketing significantly more efficient, at an affordable price.
- Solid lead generation strategies help you to identify key buyer research moments & map them to buyer journey, which makes it easier to tell where the prospects are in the journey.
- Perfect lead generation strategy will enable marketers to spend money & time for leads that are good enough.
- Lead generation also aides businesses to pick the particular product or services they wish to offer to their targeted prospects as per the geographical area that the business is interested in to cover.
- Having an established lead flow makes it easier to identify the well-qualified leads which will make it easier to identify key buyer research moments & map them to your buyer journey which will shorten the sales cycle period.
- Lead generation could work well for just any business.
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Lead generation is what puts marketers in touch with people who are or who might be interested in their products or services. Marketers are forced to rely on luck & hope that a specific type of customer will reach the page & make a purchase without the option of lead generation. But it’s not Lead Generation can solve all the marketing problems as exceptional lead generation results come only from a relentless willingness to experiment with different tactics & to combine tactics across various channels.
By experimenting marketers can truly know what does work & don’t work and use their time & budget effectively to generate higher returns on investment & better lead generation results overall.
Also read on: 6 AWESOME LEAD GENERATION TECHNIQUES THAT WORK