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A recent study done by Deloitte concluded that the future of the healthcare industry would be driven by digital transformation, enabled by intelligent and operable data platforms. This majorly reflects the fact that database marketing for lead generation in the healthcare industry will rule.
According to the London Business Wire, the global healthcare market size is expected to grow by USD 25.54 billion during 2020-2024 because of higher demand and new opportunities created owing to COVID-19. This means that irrespective of the sector, it is time for both B2B and B2C companies to ace their marketing game.
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