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Social media marketing can be an incredibly powerful medium through which to build connections and grow your business. Much confusion exists around how to use social media properly. Don’t make the common but silly mistake of blaming platforms for your social media failures. Although certain algorithm changes may alter social sites and how you use them it’s ultimately your choice to either use sites like Facebook and Twitter effectively or to complain about periodic updates. The wise craftsperson never blames their tools but themselves when things go wrong. Instead of lambasting social media sites simply admit to making these mistakes and correct your errors with these solutions.
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