Content marketing is one of the best ways to promote your small business online. Whether you’re new to the idea of content or you just want to be convinced that you should make the plunge, we’ve rounded up five of the biggest benefits of writing content below. 

  1. Helps you rank 

Every blog post that you create is another page for Google to crawl and index, giving you more opportunities to rank for competitive terms and phrases in your niche. If you create content that’s centred on answering questions (like writing tutorials, guides or how-to pieces), then you’ll likely rank highly and enjoy increased organic traffic as a result.

Before you start working on your content marketing strategy, make sure that you decide on the most appropriate keywords for your business. Then, whenever you publish a new piece of content, you’ll be able to incorporate those keywords and link to the appropriate pages.

  1. Positions you as an authority figure 

Writing quality, informative content on a regular basis can position your site as an authority and help you secure backlinks and recognition from bloggers and influencers in your niche. Of course, you’ll only be considered an authority if the content you produce goes above and beyond what’s already out there – so you should learn how to create 10x content. To create 10x content, you’ll need to find the best blog post on a particular subject and make it ten times better, by including more case studies, up-to-date sources and further arguments to take the topic to the next level and create an unbeatable piece of content for your readers.

  1. Increases audience engagement 

Publishing fresh content on your website will keep visitors coming back week after week, and increase audience engagement, too. Make sure you turn on blog post comments so that your visitors can share their thoughts. You should also be consistent, as there’s no point in saying you blog every Monday, only to leave your blog empty for six weeks.

  1. Gives you new content to share 

The chances are that your business is on social media, and that you share news and updates from your niche and industry. Doing so can make your social channels a valuable resource for customers and stakeholders. However, by developing a consistent content marketing strategy, you’ll be able to share your own content on social media rather than content from other websites, which should increase your social media referral traffic and avoid followers from looking at your competitors’ websites. Use a social media scheduling tool like Buffer or HootSuite, and you’ll be able to prepare your social media content weeks in advance, too.

  1. Encourages mailing list signups 

Developing a mailing list is one of the best ways to grow your business and generate new leads – not only will you have the email addresses of potential customers, but you’ll be able to let them know when you’re running a special offer or limited time promotion. Writing quality content can encourage people to sign up to your list – be sure to add a subscription form at the bottom of every blog post as your “call to action”, or consider using a full-page pop-up if you want to increase conversions. 

Developing a consistent content marketing strategy has a wide range of benefits, and we have only just scratched the surface with the five that we have listed. Remember to do your research, create content that your customers will enjoy reading, and be consistent.