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Try bucket testing! You may ask “what is that?”
Well, it is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
A customer might come with the pre-notion of receiving some standard quality of service. The market is so wide, with companies providing such top-class service it comes without any doubt that a customer will not settle down for anything less than their expectations! Netflix and Amazon are the best examples of this!
They expect some degree of personalization!
Retarget after every experience, keep your data clean and updated!
The key to personalization is actually to make marketing more human. Let us embrace it and give quality service and make customer satisfaction our primary goal.
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