Marketing Automation is the latest buzzword in the business world. With everything getting automated right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face a number of challenges to achieve the desired results, one of them is to repeat the same marketing act or process every time they deal with their target audience. Marketing Automation is a software tool aimed at automating repetitive marketing actions such as emails, social media & other website actions.
In order to harness the true potential of marketing automation, cleansing data to obtain error-free data is one of the most fundamental requirements. With the immense volume of customer data available to marketers, there is a need to segregate this data into 3 main categories: Clean data that is a source of useful prospect insights, dirty data that needs to be cleaned before it can be used, and useless data that holds no relevance. Once this is done it’s fairly simple to leverage data and boost your marketing efforts. So let’s see how exactly clean data contributes to better marketing efficiency.
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Understanding Your Prospects
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Facilitates Optimal Segmentation
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Promotes Content Customization
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Aids Lead Scoring & Qualification
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Enhance Customer Experience