In today’s world efficient data management can make all the difference in the successful execution of the marketing & sales campaigns – whether it’s B2B or B2C. But still errors, inconsistencies, and missing data constitutes for dirty data which pulls down the efficiency of the various departments of your organization. This is why Data Cleansing is so important for corporate in the field of database management.

But in order to make the process of data cleansing run smooth there are certain hazards that marketers should know. Read on…