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Often, you do not get as much business, convert as many leads towards sales, or generate as many referrals as you deserve to do.
One of the reasons for this might be the lack of communication tactics for customer acquisition and retention. If you are not communicating and following up with your top accounts consistently, you are on the verge of losing a huge volume of leads.
This is why you need to implement a contact database system.
We are listing –
Collect the information about all customers who have purchased from you.
Data files automatically collect, store, and analyze all the information that a company collects about its customers from all online and offline channels.
Because new data is generated every second, no industry, organization, or department is immune to bad data. However, the best an organization can do is to acknowledge data decay and fixed early on.
Enrich existing database
Collect more valuable data and improve accuracy with refined, improved, or enhanced raw data. Enriched data is more insightful and reliable, thus improving the brand’s presence.
*Note- Avail of DataCaptive’s data enrichment services for an updated customer database.
Clean your records
Identify and remove inaccurate or irrelevant details from the database to maintain data accuracy. Data cleansing optimizes data insights to improve sales efficiency and aid business operations.
*Note – Avail of DataCaptive’s data cleansing services for more information.
Maintain compliance with data laws
Complies with data policies like – GDPR, CAN-SPAM, and ANTI CAN-SPAM, ensuring data security and privacy and aligning your strategies with the laws that govern the areas you operate in.
Have a standard data entry format
Standard formats for how data is entered, named and labeled prevents inaccurate, unnecessary information from entering into the database system, making it easier to access it.
Run regular data audit
Regular data audits (at least once a quarter) make it easier to clean and maintain it. With only the essential insights of ‘key’ leads left, the data is very useful and easier to analyze.
Use data-cleansing software
Use data-cleansing software/company to clean, correct, and remove the database. It can also highlight any errors, standardize your data formatting and validate email addresses.
DataCaptive is a professional B2B database service provider that offers innovative and intent-based database solutions backed with intense market research and analysis. We have so far enabled 70+ companies to identify, connect, nurture and convert prospects by enhancing their multi-channel campaigns and personalizing their lead engagement, customer acquisition, and retention processes.
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