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A recent study done by Deloitte concluded that the future of the healthcare industry would be driven by digital transformation, enabled by intelligent and operable data platforms. This majorly reflects the fact that database marketing for lead generation in the healthcare industry will rule.
According to the London Business Wire, the global healthcare market size is expected to grow by USD 25.54 billion during 2020-2024 because of higher demand and new opportunities created owing to COVID-19. This means that irrespective of the sector, it is time for both B2B and B2C companies to ace their marketing game.
This article lists the six most trending tips and their impact on healthcare lead generation.
However, before starting, let’s glance over how marketing dynamics in healthcare has changed over time –
It is important for all companies to identify their target market in order to develop a marketing plan
Identifying your ideal target audience accentuates the quality of the campaign and streamlines the goals of the sales and marketing team. In the healthcare industry, targeted campaigns are a great way to target a specific market or a specific group of job professionals.
Some healthcare industry sectors where targeted marketing works the best-
Practice your target marketing strategy by using strategies like audience research, segmentation, and more. You may also download this template to build your ICP. If you are struggling to generate quality healthcare leads and aren’t sure how to go ahead with a targeted marketing strategy or need help managing your day-to-day marketing challenges, we are here. When you imply our intelligent database solutions to market your brand, it brings you organic leads that are 4X more likely to convert and become paid customers.
To begin with, please note that one is not a replacement for the other. While healthcare agencies are a more sorted solution for healthcare companies in the B2B space, influencer marketing is best suited for B2C companies.
Why must healthcare companies, irrespective of their customer base, consider influencer marketing or associate with an agency?
There is a host of the reason for that. Firstly, traditional paid advertisements aren’t generating as many leads as they used to be a few years back. This might be because of increasing competition in the marketplace, concerns of authenticity, or audience skepticism. So, when you associate your brand/service or product with an agency or an influencer, it spikes visibility. Since a group of the audience that is already connecting with these influencers increases conversation, leading to higher sales.
You might want to check out these best B2B influencers in the US market.
Here’s a fact about personalized content that might interest you – Only 79% of consumers are likely to engage with an offer personalized based on the interactions with the brand.
The healthcare industry is vast and equally demanding simultaneously. It is also highly subjective based on demography, geography, personal history, and so on to medicines and lifestyle products. Thus, to cater to everyone is neither possible nor practical. If you want customer loyalty, you’d better be personalizing your content.
The importance of email marketing in the B2B industry cannot be emphasized enough. In Europe, North America, and the APAC, email marketing is the most widely used technology used by B2B marketers for customer engagement. From marketing medical equipment to drugs for babies, emails have always been the most preferred medium for generating healthcare leads.
Some types of email campaigns are-
There are different types of emails and email campaigns, and you must know whom to target with what sort of emails for maximum conversion.
How can healthcare marketers attain success with email marketing?
• Retain them –
Emails are a great way to show your customers that they are integral to your business. Email marketing attracts and retains maximum customers than any other channel.
• Direct communication –
Speak directly to your leads through personalized emails based on their requirements, concerns, and other such.
• Enhance social media (SMM) –
Marketing can be enhanced manifold by combining it with email marketing. You can use emails to promote social media events, competitions, or content.
• Advocate brand loyalty –
Promote various content emails. However, ensure that the email confers to the three I’s – Informative, Interesting, and Interactive.
Great marketing is when you understand and acknowledge your customers’ needs and focus on solving a concern through informative content. Understanding the audience and the market and providing a solution for a problem helps your R&D process and attracts more leads. In the healthcare industry, the marketing content you are putting in should provide valuable and helpful information to the reader. It should answer at least one or two questions they have.
Reviews are a great way to gain leads, and it stands true for the healthcare industry. Ratings and reviews display helpful feedback information to search users who have a high potential to turn into your customers. Reviews help your brand stand out in the crowd and build trust earlier in the funnel before shoppers even visit your website. The global CTRs of digital ads across all formats and portals are going down continuously. That’s why customer review marketing has become more critical than ever. You can post reviews on the key landing pages of your website or use them in search advertisements. Some other responsive ways of advertising your clients’ reviews are using them in emails or making a video about them.
According to Harvard Business Review, for every one-star increase that a business gets on Yelp, they see a 5-9% increase in revenue!
So that brings us to the conclusion that generating healthcare leads is not as daunting as it seems to be. You can create a single unified marketing plan by utilizing the tips, methods, and marketing ideas mentioned above.
If you need any assistance in compiling all these ideas to strategize an intelligent marketing plan, we are here to help you out. To find out how we can help you create a healthcare marketing strategy that reaches all of your target audiences and gets accurate results, feel free to reach out to us right away!
We hope you loved reading our blog and using these insights to strategize better marketing structures. Feel free to drop your thoughts in the comment section below.
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