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6 Tips To Boost Healthcare Industry Sales With Email Marketing

July 24, 2017
7:41 AM

Are you a Healthcare Service provider? Do you sell medical equipment or deal with pharmaceutical supplies? Are you on the look out to expand your market into medical & healthcare services?

If your answer is yes, then it is most likely that you need to optimize your marketing to stay ahead of the huge competition that exists in the Healthcare Industry. Emails have become one of the most preferred means of communication for most b2b buyers with 44% of them strongly agreeing that email is core to their business.

Hence, it is important to utilize email marketing to expand market reach in the case of the Healthcare Industry as well. This industry compared to other industries still, lacks the networking skills that the latter specialize in. There is an urgent need to organize healthcare data, assure accuracy, and market better to leverage the immense potential that the healthcare industry segment offers.

The average unique open rate of emails for the Healthcare segment is 22.89%, indicating that email marketing plays an important role in reaching top officials in this segment. Reaching Top C- level Executives, Medical Officers, Physicians, Specialists, and Nursing Assistants, etc. requires an accurate healthcare database that not only gives precise contact information but also provides an insight into the interests and journey of the target audience.

Although the option of building your own healthcare data is always open yet it is a highly cumbersome task and may not yield the desired results immediately. To save time and minimize effort, the best option would be to purchase a well-segmented, accurate, verified, and validated Healthcare Email List that guarantees the best results. Purchasing a comprehensive healthcare database with specific contact data of top decision-makers in the industry assures lead quality and fairly shortens the sales cycle. Having said all this, let’s look into the benefits of purchasing a good healthcare email list.

Connect with the target audience

Time consumption is the major disadvantage of building your own email lists. Moreover, segregating data sets according to specific buyer persona is another challenge that is faced by most healthcare marketers. Thus, purchasing customized email lists based on your specific requirements can significantly improve response rates by targeting the main decision-makers in the healthcare segment.

Expand market reach

Email & Mailing Lists offer an easy to access and cost-effective means of reaching reputed healthcare experts across the globe. You may have a large database with detailed contact data but to keep it up to date and error-free is a daunting task.

So the better option would be to purchase a verified, clean & authentic healthcare email database that improves market accessibility and helps broaden your healthcare business network.

Improve social media networking

A well researched healthcare Industry email list purchased from an expert email database vendor provides precise contact data including their social profile details. These details are crucial to a b2b marketer as they not only offer a means of contact with top healthcare professionals on social networks but also aid in establishing the brand in the social media world.

Focus on special days & events

Reaching top healthcare professionals on important days such as International Aids Awareness Day can fairly improve the chances of lead acquisition and conversion. Moreover, attending healthcare events such as tradeshows, conferences, etc. can help develop a good business network.

So focus on special days & events in the healthcare sector and make the most of the opportunities by using customized healthcare email lists that not only offer immense healthcare professional data but also help in targeting a particular section of the healthcare industry for better lead generation and sales.

Now having understood the significance of purchased email lists for marketing in the healthcare industry, let’s observe how we can maximize the advantages of email marketing in the healthcare industry to improve sales.

1. Make sure the email data is permission-based

Having a CAN- SPAM compliant, permission based database not only reduces the hard bounce rate but also protects your domain from getting blocked or blacklisted thus, assuring better results from an email campaign.

2. Catchy subject lines

Creating catchy subject lines that spark curiosity can lead to better email open rates thus improving the chances of acquiring leads. Highlighting benefits or offering solutions to common problems faced by healthcare professionals in short, attractive subject lines can invoke positive reactions.

3. Concentrate on quality rather than quantity

Most of the time, one well drafted email that offers specific benefits and solutions to the particular healthcare professional is enough to win the lead and close the deal. But a majority of the marketers still believe in sending a number of emails that not only causes a drop in the open rates but also increases the unsubscribe rate. Hence, it is important to concentrate on the quality of emails for better marketing.

4. Relevant content plays a major role

Creating emails and sharing relevant information that will meet the specific interests of the target healthcare professional or specialist adds value to your marketing campaign.

5. Personalization can boost lead generation

Understanding each healthcare buyer persona is very important to improve the efficiency of marketing campaigns. Sending emails that have been personalized specific to a particular healthcare professional can help boost prospect interest & increases the engagement rates.

6. Quantify The Effectiveness Of Emails

Once you have got an email marketing strategy in place and the execution is underway, the next important step is to keep track of its progress. Monitoring healthcare marketing metrics helps to determine which section of the target audience is getting engaged better and how to improve lead acquisition in the other segments or among other healthcare buyer persona.

From this discussion, it is now evident that effective email marketing is crucial for the healthcare industry to boost sales and achieve better ROI.

So don’t lag behind, Purchase accurate targeted Healthcare Email Lists & Step up Your Business Growth!

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Amberlynn Adam

Blogger, Content Developer & Editor. Amberlynn is a Content Marketing Professional and is an integral part of DataCaptive since its inception. She holds a passion for tracking new changes in the ever-evolving business world and putting them down in the form of blogs to encourage intelligent discussions & thought exchange. Apart from writing, reading fiction and thriller novels are her major interests.

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