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However, with the emergence of Facebook Live and tools like Adobe Spark, and apps like Quik and Legend, video creation has become easier. Facebook even has its own in-built slideshow creator that allows you to create a quick slideshow of your images.
Here are some tips to help you maximize your results from your Facebook video ads.
Who should watch your video? Who is your ideal audience?
Whoever your audience is, your first objective is to capture their attention and one of the easiest ways to do this is to call them out in the video. Make sure to use subtitles in the video to keep them interested.
Your CTA is the action your audience needs to take to move to the next step in your sales funnel e.g. “Click here to download my PDF Guide”. You should have a single CTA that you want them to perform and it should be abundantly clear what the next step is, and what benefit they will get from taking the next step.
Raise ROI with effective social media marketing!
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