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SaaS technology has made a massive difference in the B2B industries by improving efficiency, helping them save money, and reducing friction between teams. This might show you how SaaS companies are now trying to meet the demand for SaaS applications. We have listed the top B2B SaaS companies you must watch out for in 2022.
But before we get into the List of top United States SaaS Companies in 2022, let’s understand what a Saas company is, its industry, and the types of SaaS companies out there!
Companies that provide SaaS software or applications are the SaaS companies we are referencing in the blog.
SaaS is a cloud-based software distribution technique that allows the use of Software without needing to install or run applications on their computers and data centers. Users need to bear the subscription costs of the functionalities they use as they would to any other cloud service.
The demand for SaaS has increased exponentially over the past few years, as it’s becoming a viable choice for organizations looking for accessibility, functionality, simplicity, and versatility in a competitive business environment. SaaS is popular because it is very cost-effective and provides security, widespread connectivity, and user accessibility.
Companies worldwide are now willing to invest in business intelligence strategies and are also turning to SaaS B.I. Tools to boost their efforts. So, if you are wondering, “How many SaaS companies are there in the U.S.?” Let us answer that for you; according to a Statista study, over 15,000 SaaS organizations are tracked so far. The study also reported that the U.S. SaaS market size was estimated to be over $145.5 billion in 2021 alone.
Most SaaS companies work on the “Pay as you go” model, wherein the users pay only for the resources they need or pay in terms of subscriptions. Companies don’t have to pay for purchasing software and hardware. Some SaaS companies also offer you various pricing structures, which have become attractive in the competitive corporate world.
It is essential to constantly update your company with new features and technology, as relying on outdated software can put your business at risk. With SaaS, you don’t have to invest a lot of time as SaaS will handle the necessary software updates.
One of the best aspects of SaaS is that all you need is an internet connection and a browser. Companies can access SaaS applications from anywhere and on any device, making it convenient for mobile platforms. SaaS is also easy to use, user friendly and doesn’t require you to depend on any in house IT experts.
It is effortless to adapt SaaS applications and SaaS marketing tools as it provides solutions to accommodate the changing needs. Users can do proofs-of-concept and test features of the software in advance. It also comes with the best practices and samples to help you adapt quickly.
SaaS companies invest heavily in security, technology and expertise. It requires enterprise-level security compared to the centralized level security as they are not holistic. Some SaaS products come with pre-existing disaster recovery protocols that are set in place to take care of any possible system failures.
The different types of SaaS companies are divided into companies that provide SaaS products like:
If you are looking for tips on choosing a suitable SaaS database from the list we have provided below, then you can check out our blog on 8 signs to consider while choosing a good data provider. These tips will help you identify the right SaaS database company for your B2B business.
Salesforce is one of the Top 10 SaaS Companies in the world; this American company provides CRM services for the sales and marketing teams worldwide. Salesforce services allow businesses to use cloud technology and connect with their target audience.
So, what is Salesforce used for? It is used primarily for sales, customer service, marketing automation, and analytics.
You can build email campaigns with ready-made templates, send out emails to unlimited contacts, collect actionable data with real-time reports and personalize every step of your customer journey. So, are you looking for a powerful, all-in-one email platform to send emails and automate your marketing? ReachEngine will solve all your email campaign problems right away!
Microsoft is a suite of productivity tools such as Microsoft Word, Excel, PowerPoint, and many others. Also known as Office 365, is one of the oldest application tools that are still popular in 2022 after it moved its desktop productivity Suite Office to the cloud.
The company was founded in 2006 and had its headquarters in Redmon, Washington, USA. It is credited for being one of the first SaaS companies, having controlled the SaaS market for over 45 years.
The company has over 181,000 employees and serves 200 million active users monthly. Microsoft not only outsells the packaged SaaS services but also offers Dynamics CRM, SharePoint collaboration, and even SQL Server databases on demand. It is now focusing on getting into customer acquisition, customer onboarding, and customer retention.
Zendesk is on the List of the Top 10 SaaS Companies in the US, as it is the first CRM company to build software to improve customer relationships. Zendesk was founded in 2007 and currently has its headquarters in San Francisco, USA.
The company’s help desk management solution offers customizable tools to build customer service portals and online communities.
It is, however known for its solutions like a customizable front-end portal, live chat features, and integration into other platforms such as Salesforce and Google Analytics.
Shopify has turned out to be among the largest SaaS companies in 2022. This cloud-based, multichannel ecommerce platform was founded in 2006 and had its headquarters in Ottawa, Canada.
This ecommerce platform is designed specifically for small- and medium-sized businesses that sell online and in retail stores. Shopify gives you the tools to build and customize your online store and sell across multiple channels, from social media to online marketplaces.
Amazon Web Services (AWS) is the most successful SaaS company, founded in 2011. The San Jose-headquartered company offers both a platform and tools for building your own SaaS applications and reselling several SaaS platform solutions from 3rd party vendors. AWS offers different SaaS solutions to companies and software developers that can be used in data centers in up to 190 countries.
Amazon Web Services (AWS) SaaS is a combination infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS), so the possibilities are endless if you choose the AWS services. If you are responsible for managing customer access, account creation, and account management within your software, you can select SaaS AWS. AWS was one of the first SaaS companies to offer a “Pay as you Go” cloud computing model.
The Adobe Creative Cloud is a set of applications and services from Adobe Inc. That was founded in 2011 and had its headquarters in San Jose, USA. The company is among the top list of SaaS companies in the USA as it provides 20+ desktop and mobile apps with necessary SaaS services.
Adobe offers many features like design, video editing, web development, graphic design, and photography for more than 15 million subscribers.
FreshBooks is one of the Top SaaS Companies and the best cloud-based small business accounting software. The company was founded in 2003 and has headquarters in Toronto, Canada.
Freshbooks is designed to help B2B and B2C companies handle their finances much more securely and efficiently. This platform allows businesses to send invoices, track time, manage receipts, expenses, and reports, and accept credit cards.
So far, the platform is used by 30 million users, including small business owners and accountants worldwide. FreshBooks works on web-based software as a service model, so its users can use it from any device, whether desktop or mobile.
ServiceNow holds the top spot in the List of Top 10 SaaS Companies in the United States. The company was founded in 2004 and had its headquarters in Santa Clara. This company provides SaaS cloud computing software to employees, allowing them to work however they want to without following what the software wants them to do.
The employees can set up systems to define, manage, automate and structure services for companies.
So there you have it, the DataCaptive’s List of Top 10 SaaS companies! Remember that while choosing a SaaS company, look for signs like funding potential, product-market fit, unique characteristics, affordability, and managing expectations of your target buyer. Let us know which SaaS companies your business depends on or if there’s any SaaS you are looking forward to using this year.
Reported median activation rate was 50%. But in the OpenView study, we found that activation rates at the best PLG companies were between 20–40%.
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