Author: Lokesh Chandra

Back in January 2004, when Google’s first social media platform Orkut was launched, we were quite excited about the way it gave us a new, free and quick communication channel. But due to its limited functionality that started with and ended on scrapbook, it could not offer more than what it was initially intended to. And then, taking lessons from the mistakes of Google, Facebook came along, and that totally changed for us, the definition of social media. Today, we have the biggest enterprises reaping millions with the help of only Facebook pages and the tools it offers. Technology...