6 Best Email List Providers to Boost Online Sales and ROI

March 24, 2023
2:01 PM

Email marketing has become an essential component of digital marketing strategies allowing B2B businesses to reach out to their target audience and generate qualified leads. Mastering the art of email marketing is usually the first thing that B2B sales representatives do. Therefore, every B2B company needs a targeted email list with relevant and up-to-date contact information.

Once the email list is in place, the company can craft personalized and relevant emails such as product updates, newsletters, or promotional messages addressing the specific needs of its target audience. Choosing the right B2B mailing list provider can make all the difference in the success of your email marketing campaigns. A good email list provider is an essential toolkit for businesses seeking to connect with qualified prospects, send targeted messages to them, and drive engagement.

It is vital to consider factors such as the quality and accuracy of the lists, the ability to segment the lists, and the deliverability rates before selecting a database provider, to ensure that it can meet your company’s data needs. But with numerous business list providers available in the market, finding the right provider can be an arduous and time-consuming process requiring in-depth research.

Fret not; we have compiled a list of the best B2B email list providers and tactics to help you select one.

Criteria for Evaluating B2B Email List Providers
Criteria for Evaluating B2B Email List Providers

Top B2B Email List Providers in 2023
Top B2B Email List Providers in 2023

Choosing the Best B2B Email List Provider for Your B2B Business
Choosing the Best B2B Email List Provider for Your B2B Business

End Note
End Note

Criteria for Evaluating B2B Email List Providers

An ideal email list provider should equip your sales team with a relevant and high-quality email database that meets your company’s needs without burning a hole in your pocket. When evaluating a B2B email list provider, make sure to check the following criteria:

Quality

Customer data quality is vital to email marketing campaigns’ success. Your team needs to evaluate the accuracy, completeness, and validity of the B2B email database to connect with the target audience. Fresh sales data speed up your pipeline and narrow your target to people genuinely interested in investing in your company’s products or services.

Quality email lists also guarantee your team low bounce rates, high deliverability rates, as well as high open and click-through rates. Therefore, ask your provider about their data sources and make sure they come from credible sources.

Quantity

The number of contacts in the email list is another essential factor. However, the quantity should not come at the expense of the quality; therefore, it is essential to strike a balance between the two. Many B2B database providers may state that their email list applies to a diverse selection of markets. Still, there are many differences in firmographic and demographic factors such as company name, location, designation, number of employees, industry and organizational structure. More data points in your database can help you to create personalized and relevant email marketing campaigns.

Relevancy

The data must be relevant to your target audience and specific industry segment. Not only that, but it should also match your target audience demographics, industry, and job titles. Nowadays, it’s no longer enough to have the basic contact information like B2B email addresses, phone numbers, and job titles of the leads. Additional information such as the technology stack they use, annual revenue, the location of the business, and the number of employees can give your team more insight into the prospects. A customized email list can be advantageous in this regard. Therefore, check if they allow you to customize your database based on the data points your team requires.

Freshness

The freshness of the data is a vital factor in ensuring the contacts are still active. Ask your provider about the necessary steps they take to keep their data up-to-date and accurate at all times. If the data provider only verifies with AI and not manually, you might face discrepancies while utilizing the email list. People tend to switch jobs when companies for various reasons, while companies can sometimes merge or get acquired. Hence, it is important to ensure that the email list is regularly verified and updated.

The frequency of the email list verification should also be considered. It ensures you get what you paid for and prevents the accuracy problems that may arise while sending email campaigns.

Price

Compare the price of the email list with other providers while considering the data’s quality, quantity, relevancy, and freshness. Check the number of features provided at the given price point.

The price must reflect the value of the data and should be within your company’s marketing budget. Calculate your return on investment to determine your ideal price range. Ask questions to address your cost concerns, such as “What is the cost of upgrading packages?”, “Do they provide any discounts?” or “Will I be charged full price even if the data is incomplete?”

Customer Support

Solid customer support is essential to resolve any data-related issues quickly. Look for providers available on multiple support channels and have a reputation for excellent customer service. Check their reviews on different sites or even contact them to gauge their level of expertise. Most data providers have customer support 24/7 to answer the queries and needs of their customers. Self-help resources such as extensive knowledge-based articles, video tutorials, and FAQs can help your team provide a better customer experience.

Data Compliance

An email list provider must comply with data protection regulations such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the CAN-SPAM Act. Several data privacy rules and regulations are issued globally, and you must find a data provider that meets the demands of international regulators. This includes obtaining consent from people to receive emails, allowing them to unsubscribe, and protecting their data.

Research and select data providers that prioritize data compliance and have transparent policies for collecting data. The penalties for non-compliance can often be severe; therefore, thoroughly investigate your provider’s compliance status.

Top B2B Email List Providers in 2023

1. DataCaptive

DataCaptive has been an industry expert as a B2B data intelligence provider for years. Its vast catalog of databases will aid your B2B company in generating massive revenue and build long-term relationships with the right target audience.

Its databases can connect your team with the most valuable customers, prospects, partners, and suppliers worldwide and grow your business manifold. DataCaptive offers more than 50 data fields from over 170 countries to give you the best output and aid your team in customizing a reliable email list relevant to your business.

Pricing – Available upon request

Pros

Guarantees95%accuracy and85%email deliverability with all its email lists
Strict compliance with international and local data laws such as GDPR and CAN-SPAM
Databases undergo a stringent 7-tier AI and manual verification process
Cost and time effective
Offers 24/7 post-sale assistance
CRM-friendly files that can be easily integrated into any CRM software

2. Lusha

Lusha is a data intelligence platform that empowers B2B sales professionals to identify, engage and close qualified prospects thanks to accurate and accessible data. It is one of the few B2B email list providers that give you access to over 100 million business profiles (contacts) in its database. The company allows its users to make categories and segment prospective customers based on their business needs at a certain time. The bulk enrichment feature enables you to enrich the data for up to 25 contacts at a time. Your team can choose to save any search; also, all recent searches are automatically saved.

Pricing – Lusha’s plan starts at US$29 per month per user with 480 credits.

Pros

CCPA and GDPR-compliant
Offers 10 free additional contacts every month
User-friendly interface that is straightforward to use
Databases can be integrated with CRM software such as HubSpot, Zoho, and Salesforce

Cons

Can be expensive for small businesses or startups with limited budgets
Can only be integrated into selective CRM software or tools

3. Cognism

The company aims to aid businesses in generating high-quality leads with its comprehensive range of email lists. Your sales team can determine your company’s ideal buyers by accessing a globally compliant database of 400 million B2B contacts.

Cognism’s prospector tool is a unique advanced filter designed to help you find and get through to your ideal customer. It has a robust analytics suite giving your team valuable insights into ensuring your lead-generation processes and efforts are efficient.

Pricing – According to RevPilots, Cognism’s plan starts at US$15,000 annually.

Pros

Can be integrated with Zapier, HubSpot, Salesforce, Pipedrive, and Google Chrome
Database is designed to help your company create a seamless B2B prospecting experience
Offers a high degree of customization and flexibility to tailor a database to specific needs
Cognism's intent data feature allows users to identify accounts actively searching for your product or service with AI-powered analytics

Cons

Can be complex and may require some training to use effectively, which could be a barrier for some businesses.
Their customers have noted that the contact information can sometimes be either incorrect or outdated.

4. ZoomInfo

The company is a top email list provider helping businesses scale their marketing and sales effort. Its global contact database has grown to more than 235 million B2B professional profiles, including more than 145 million contacts in markets outside of the USA, in October 2022.

ZoomInfo has rapidly expanded because of its rigorous verification methods to ensure high data accuracy. It complies with international regulations. Furthermore, the company’s extensive technographic information lets your sales team hone in on prospective targets based on its technology stack.

Pricing – The average ZoomInfo plan starts at US$250 per month.

Pros

Leverages automated technology to fill gaps to ensure the email lists are complete
Offers numerous options to help you customize the email lists based on your requirements
Can be integrated seamlessly with CRM platforms like HubSpot, Salesforce, and Pipedrive
Its sales workflow software can automate sales and marketing activities based on your target market's buying signals.

Cons

Pricing is higher than compared to its competitors in the market
Some users have reported that the company's customer care sometimes takes a lot of time to respond to customer queries.

5. UpLead

UpLead is a B2B database and a business contact data provider helping businesses build custom contact lists and generate pre-qualified leads. Data accuracy is its top priority, as it offers a 95% accuracy on all its contact databases.

UpLead intent data that your company finds customers actively looking to buy your solution. The company goes through millions of documents to extract valuable contact information. It then uses proprietary algorithms to analyze and categorize all the collected data.

Pricing – UpLead’s plan starts from US$74 per month and US$890 annually.

Pros

Has over 50 search filters to determine contacts and companies matching your buyer profile
Offers real-time email verification to ensure your team is always connected with genuine and qualified leads
Has more than 108 million (and growing) accurate contacts and companies
Offers over 1,500 potential integrations, such as Salesforce, Zapier, and Pipedrive

Cons

Only five free searches for the free trial
As per its customer review, more data needs to be added to the list to make it more specific and enriching

6. Lead411

Lead411 is a B2B sales platform providing accurate and comprehensive contact information. The company offers sales intelligence data points to help you monitor contact data profiles. Its chrome extension also allows users to search for contact details on LinkedIn and company websites. The company’s sales engagement tool, Reach, allows customers to add prospects to outreach campaigns directly.

Pricing – Lead411’s plan starts at US$99 per month.

Pros

Provides a 7-day free trial with verified email addresses
Allows users to try up to 50 B2B direct dial unlocks
Its data cleaning and enrichment features ensure that your database is highly accurate.
Easily integrated into 25-plus CRM software such as HubSpot, Zoho, Microsoft Dynamics 365, and Salesforce.

Cons

UX and UI need to be upgraded.
Databases are not universally compatible.

Choosing the Best B2B Email List Provider for Your B2B Business

Now that we have listed the top email list provider, here are some recommendations to help you choose the top B2B email list providers for your business.

Compare features - When looking for an email list provider, compare the features they provide with the other providers available within the particular price point. Features such as segmentation, A/B testing, and customization are necessary for creating responsive email campaigns.
Reputation - Look for a data provider with a good industry reputation. Read reviews and testimonials from other customers to get a sense of their experience with the platform.
Integration - Your company may already have a list of tools and platforms, such as your website, CRM, or social media accounts. More integration options can streamline your email marketing efforts and make it easier to manage your subscriber list.
High deliverability - Choosing a B2B list provider with high deliverability and accuracy rate is crucial. This ensures that your email will reach your target audience's inbox and not end up in their spam folders.
Results - Check how the customers have benefitted from using a particular email list. This information is found in the customer case studies on the provider's website.
Free trial - Many companies offer their customers at least a 7-day free trial. Your sales team can utilize this free trial or sample data to run a trial campaign and test the quality of the data.

If you are looking for more factors to identify the right B2B list providers, look into our blog, “8 Signs to Consider While Choosing a Good Data Provider”.

End Note

Choosing the best email list provider for your business requires careful consideration of features, functionality, deliverability, integration, pricing, and customer support. By evaluating your options, you can find the email list provider that best meets your needs and helps your company achieve its email marketing goals.

The above-mentioned B2B email list providers can expand your customer base while saving you valuable time, effort, and money. A good email list will support your company’s sales efforts, assist your team in closing deals quicker and develop deeper relationships with decision-makers. We hope this blog helps you find the right email list provider for your B2B business.

FAQs

1. What is the best B2B contact database?

DataCaptive email lists are among the best in the market as they provide insightful information about other businesses, their key decision-makers, and contact information. It goes through a stringent 7-tier verification process by AI and human intelligence. Furthermore, it offers 85% email deliverability and 95% accuracy. DataCaptive email databases allow B2B experts to quickly recognize, target, and hunt qualified contacts.

2. Which businesses can benefit from using a B2B email list provider?

Although most businesses from the B2B industry can benefit from a well-targeted B2B email list, the companies that benefit the most from an email list to connect with potential clients in their target industry are marketing agencies, accounting firms, and IT consultants. Whereas wholesales suppliers and manufacturers utilize a B2B email list to reach the potential client in their niche industry. Many software and retail companies take the help of email lists to target their marketing efforts to their clients. While financial services, real estate, and healthcare organizations use email lists to build B2B connections.

3. What should I look for in a B2B email list provider?

The seven key elements you must for in a B2B email list are data quality, quantity, relevance, freshness, compliance, price, and good customer support. At the same time, you can also look into their customer reviews, email derivability rate, and CRM integration to determine the right email list provider for your B2B company.

4. How to build a B2B email list?

The eight easy and effective ways to build an email list are:

Create valuable gated content
Invest in a readymade email list
Add strategically placed forms on your website
Use social media
Host a webinar or attend offline events
Sponsor an event
Offer discounts and limited edition offers
Blog subscriptions

Email databases are among the easiest ways to boost email open rates as it allows you to send perfectly tailored content to the right leads. Therefore, send us your requirements if you are looking for an accurate database.

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Alvin Wiseman

Alvin Wiseman is the Sales and Marketing Manager at DataCaptive. He has been the backbone of our company by researching and developing marketing opportunities along with planning and implementing new sales plans. He is also very passionate about imparting knowledge and expertise on topics like lead generation, B2B marketing strategies, email marketing, etc through his blogs. You will find him reading, gaming, or exploring new places in his free time.

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