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Email as a marketing strategy is a mandate, whether you are a part of the dental industry, a manufacturer, producer, or supplier of equipment that intends to target the industry. Here, I am exploring the varied ways in which email marketing can penetrate niche markets, prospect leads, and increase sales in the dental industry.
Here’s an interesting fact!
“The dental lab market is estimated to expand at a CAGR of 5.5% by 2028, and the cosmetic dentistry market is predicted to reach $32 billion by 2026.” – (Source)
The dental market is expected to grow at a brisk rate owing to various investors building multi-specialty hospitals that offer dentistry along with specialized treatments. Also, the dental equipment and laboratories market is expanding at an exponential rate because of rapid technological advancements.
Also, as there is a rising awareness around dental care along with economic growth, the individual expenditure on dental healthcare has multiplied leading to a boom in the industry. This proves that there is tremendous investment potential in the dental sector.
The onset of COVID-19 pushed the dental clinics and the industry into their darkest hour. Reports suggest dental surgeons are most likely to transmit the virus. This has made patients apprehensive to visit a dentist, leading to an overall decline in footfall.
A new series of dental practice marketing has thus become necessary to get on the fast track to growth. Email marketing here comes as an easy-to-use, mobile-friendly strategy that can deliver results with minimal cost and hassle.
Changes in marketing techniques have impacted dental marketers. Understanding the daily schedule of a dentist before marketing to them can be helpful. Dentists work on an hourly basis as opposed to other physicians. Email marketing is the most beneficial, if not the best marketing technique in the post COVID world.
Not only can you convert leads successfully, but you can also promote your brand through various newsletters, articles, blog posts, and emails. Email marketing is currently a successful digital marketing strategy, especially in the B2B world.
Let’s explore how:
Email marketing is the most cost-effective digital marketing technique and offers the highest ROI. A well-strategized email campaign can increase organic traffic to your website and CTRs. These activities can definitely convert a lead into a customer.
Emails are great to maintain business relationships, especially in the B2B industry. Periodic e-newsletters, product updates, or e-invites make the relationship stronger, leading to more sales.
Emails are great to get referrals, as they stay in your inbox for any future reference. Offers etc. can increase the chance of getting referrals.
Well researched and written emails can put you as an expert in your niche area by circulating information that is highly informative, interactive, and interesting. It can go a long way in reminding your prospects of your hold in the market and its functioning.
Including website links in your emails can bring backlinks to the website. It also enhances on-page SEO, leading to more traffic on the website, hence increasing sales.
Email hygiene refers to the quality of your email database. To maintain a healthy hygiene level of the email list, it must be periodically enriched. Data enrichment includes processes like data cleansing, data verification, data appending, and data validation. These processes remove invalid and irrelevant inputs from your address list and update contacts that are useful for you.
A stale email database will not only negate all your efforts and strategies but will also exhaust your budget without any significant results.
So, what is the best way to maintain a clean email list for the best results?
Professionals B2B database providers like DataCaptive offers data enrichment services to enhance the quality of your data. This boosts the outreach programs and customer experience. You can now access our manually verified and validated high-quality dataset in your existing database to ensure all your marketing and sales efforts reach their maximum potential.
Now you can utilize any of these templates and customize them accordingly to your needs and send them to multiple leads at the same time.
Email marketing is tricky. As a marketer there are things that you need to take care of before launching a campaign.
According to a survey done by Campaign Monitor, the most frequent types of spam globally were healthcare (26% of total spam) followed by dating spam (21.4%).
These numbers show that most healthcare email goes into the trash folder. So, what would ensure that this doesn’t happen to your emails?
We are listing down four vertices that you can look into-
Most spams happen because the emails you send aren’t relevant to the receiver. You can avoid this by segmenting your audience and building an ideal customer profile.
69% of email recipients report emails as spam after reading the subject line. (Invesp, 2021).
Another study shows that 64% make a decision to open emails based on subject lines. (Barilliance, 2021)
This shows that subject lines play a vital role in the CTR of emails. You can ensure that your emails are not spammed by-
Email personalization is a tactic used by many B2B marketers today for higher CTR. This means providing customized content as well as addressing the sender with the name and designation. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened.
A generic email uses addresses like sales@, business@, info@, support@, contact@, or others. These addresses not only have a higher probability of getting spammed but also give a wrong impression to the receiver.
For better CTR, send emails with your name or the company name in them.
Email marketing continues to be one of the most sought-after marketing strategies, especially in the healthcare sector. I hope this article helps you strategize a better email marketing strategy in the coming year.
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