When we talk about social media strategy, the first names that come up are Facebook, Instagram, Pinterest & the other shiny ones. The number of organizations who do not have their pages in these accounts will be near zero in today’s world. But what about Data-Driven Social Media Strategy?
Brands have been taking advantage of the social media channels for promoting their services & products by sending out creative posts, funny images & marketing tweets and spending more and more budget for paid ads. But what about evaluating the social ROI & tracking performance?
This is where the importance of Data-Driven Social Media Strategies comes up.
Okay…First things first. Data-Driven Social Media isn’t just a buzzword. It is the ultimate answer to all the questions that every social media marketer of this decade has struggled with.
If we track the performance of corporates in social media marketing, it can be seen as the platform where marketers have been showing off their creative & artistic skills in a corporate manner but the approach has always been a “spray and pray” one. This is one of the primary reasons that they can’t see the ROI of social & why a Data-Driven Social Media Strategy is needed.
If you are not spending time in tracking your social media marketing performance, you will be spending more time in guesstimating & end up not knowing what’s effective & will finally lead to waste of money, resources & opportunities to connect with the audience you really want.
The sad part is that you’ll end up hurting your brand image since you are not providing what your audience wants & not knowing where you are going wrong.
This is exactly why it’s important for marketers to adapt & evolve a Data-Driven Social Media mindset towards marketing in social media channels. Data has the power to tell what your targeted audience wants, what strategy will work, where to make investment & where to stop wasting time.
Why Data-Driven Social Media Strategy
Key advantages of Data-Driven Social Media marketing
As mentioned above, Data-Driven Social Media marketing has its own perks:- Finding the right audience
- Identifying the ideal social media platforms that work
- Upgrading the effectiveness & reach of campaigns
- Better comparison against competitors