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13+ Email Marketing Do's And Don'ts You Need To Know to Boost ROI!

Author Amberlynn Adam

Amberlynn Adam

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Email Marketing Do's And Don'ts
Email marketing remains a critical communication channel between brands and customers. Reports of its demise are greatly exaggerated. A recent study on emails and email marketing shares that by 2026,
392.5
Billion

Emails will be sent and received daily worldwide!

We have created an infographic guide that covers key email marketing do’s and don’t’s. Our guide provides essential tips for building a clean and opt-in email campaign that will attract potential business prospects. With our help, you can learn the importance of effective email marketing and how to improve your campaigns.

Learn about the benefits of email marketing and investing in email lists with DataCaptive. Check out our blog post for dos and don’ts of email marketing.
Learn-more

We have noticed that several common mistakes can affect the success of email marketing campaigns; we are here to help you avoid them. Check out our email marketing do’s and don’t’s to help you avoid them!

Communication

Firstly, we have observed that even with the rise of smartphones, messenger apps, and digital forms of communication, email is still the most sought-after and accessible mode of communication to get in touch with prospects.

Secondly, sending targeted, personalized messages through email can build relationships, drive conversions, and help grow your business to new heights. We are confident that our infographic on email marketing do’s and don’ts will help you grow your campaign’s success rate.

campaign

Expert Advised DOs of Email Marketing

Num1.1

Do Optimize Emails for Mobile Platforms

In the era of extensive mobile use, mobile email optimization is a must as most people check emails on their phone first thing in the morning.
Do Optimize Emails for Mobile Platforms
Num1.2

Do Keep Emails Short and Informative

Another aspect of DOs of email marketing is that the target audience’s attention span is decreasing. Create concise and informative content to achieve high response rates.

Do Keep Emails Short and Informative
Num1.3

Do Time Your Emails for Your Audience

Recipients open emails at different times. Analyze open rates and test sending times to maximize engagement.
Do Time Your Emails for Your Audience
Num1.4

Do Choose an Appropriate Sender's Name

Name is a key factor in building trust with the recipient. Choose a name that resonates well with your target audience group. Utilize it as an email signature in every email correspondence.
Do Choose an Appropriate Sender's Name
Num1.5

Do Incorporate Statistics and Numbers

By incorporating statistics and numbers into your emails, you can gain trust and provide proof of the success of your solutions and ideas! This DOs of email marketing will help you grow!

Do Incorporate Statistics and Numbers
Num1.6

Do A/B Testing Always

The most important key of DOs of email marketing is that not all audiences prefer certain subject lines, phrases, or visuals. Always test it on different groups to determine what works best!

Do AB Testing Always
Num1.7

Do Avoid the SPAM Folder

Always get your email list from a reliable database provider such as DataCaptive. Unreliable data can land you directly in the recipient’s spam folder.
Do Avoid the SPAM Folder
Num1.8

Do Focus on Delivering Intriguing Statements

Subject lines and statements in the email body attract attention immediately. Get relevant personal stories or intriguing questions in the preview of your email to pique interest.
Do Focus on Delivering Intriguing Statements
Num1.9

Do Stick to Plain Text

The DOs of email marketing dictate that unless you are from the ecommerce or fashion industry, stick to plain text emails, as it is focused and less distracting, helping you get better responses.

Do Stick to Plain Text
Num1.10

Do Add Actionable Value

Opening the email is just the tip of the iceberg. Provide them with directions to act on. Include CTAs that support your content.
Do Add Actionable Value
Num1.11

Do Utilize CRM

Nurturing relationships in a business is key to growth and sustenance. With CRM software, track spam scores and send out automated emails. Track KPIs with ease.
Do Utilize CRM
Num1.12

Do Set Realistic Goals from the Campaign

One of the major things that can make or break a campaign is unrealistic goals. Set logical goals that your team can achieve to ensure success.
Do Set Realistic Goals from the Campaign
Num1.13

Do Leverage Analytics

Analytics help you understand what is working and what is not working. Get your campaigns tied up with various analytics and tweak your marketing campaigns!
Do Leverage Analytics

DON'Ts of Email Marketing

Num2.1

Don't Forget to Segment Audience Data

One-size-fits-all does not work anymore in the B2B industry. Get segmented lists from database providers like DataCaptive and discover what it feels like to have a successful campaign!

Don't Forget to Segment Audience Data
Num2.2

Don't Send Emails at Once

Emails are not a broadcast medium. Do not send emails at once because some prospects might not require your product now.
Don't Send Emails at Once
Num2.3

Don't Add Too Many Links

Adding too many links to your email can lead the receiver’s email server to recommend that your promotion is a scam or spam. It might also distract and confuse them.
Don't Add Too Many Links
Num2.4

Don't Forget to Add Your Contact Information

Any email that does not have your contact information can make the recipient distrust you or make them unsure of whom to address in case of reaching out.
Don't Forget to Add Your Contact Information
Num2.5

Don't Forget to Add Unsubscribe Button

Add an unsubscribe button in plain sight for the customer. It is essential to provide the customer with options in case they lose interest and are unwilling to receive your emails.
Don't Forget to Add Unsubscribe Button
Num2.6

Don't Forget to Schedule Regular Emails

Customers remember your brand due to regular emails about new products and promotions. If your email schedules are irregular, the customer might forget your brand and move on.
Don't Forget to Schedule Regular Emails
Num2.7

Don't Ignore Feedback

Feedback is the voice of the customer. When you receive feedback, remember to investigate and find a solution.
Don't Ignore Feedback
Num2.8

Don't Use Spammy Trigger Words

Some words are categorized as spam; when used in emails, they are filtered and sent straight to the spam folders. Even if it contains useful information, your subscriber will probably not see it.
Don't Use Spammy Trigger Words
Num2.9

Don't Use One-Size-Fits-All Approach

Not all customers prefer the same channel of communication. With multi-channel marketing in place, it is recommended to get customized B2B email lists from reliable database providers such as DataCaptive.
Don't Use One-Size-Fits-All Approach

In Conclusion: Understand Email Marketing Do's and Don’ts

Email marketing is an excellent way to generate quality leads. With the right amount of personalization and contextual message, you will attract the right customers to your brand.

 

We recommend the following to make sure you implement our above-mentioned 13 email marketing do’s and don’ts – Maintain diverse communication, focus on quality, know your customer, research competitors, use analytics, include all funnels in strategy, be consistent, and connect with your customer to make your campaign a great success.

 

Once you follow the tips and tricks from our infographic by utilizing the right tools, your open rate and click-through rate will improve. Additionally, you will close sales much more often! As there is a significant shift for B2B marketers, leverage the do’s and don’ts of email marketing infographics by DataCaptive for smooth marketing campaigns!

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Amberlynn Adam
Blogger, Content Developer & Editor. Amberlynn is a Content Marketing Professional and is an integral part of DataCaptive since its inception. She holds a passion for tracking new changes in the ever-evolving business world and putting them down in the form of blogs to encourage intelligent discussions & thought exchange. Apart from writing, reading fiction and thriller novels are her major interests.
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