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60+ Halloween Subject Lines That Are Spooky & Effective

Julie Williams

October 27, 2022
10:03 AM

Table of Content

01 Why should you send out Halloween email campaigns?

02 Tips for creating perfect Halloween subject lines for 2022

03 Words you can use for your Halloween subject lines

04 General Halloween email subject line for B2B prospecting campaigns

05 Halloween subject lines to bring about a sense of urgency

06 Halloween subject lines for free shipping

07 Examples of successful Halloween subject lines

08 Conclusion

Are you looking for unique Halloween subject lines for your upcoming seasonal email campaigns? If yes, you have arrived at the right place! Email marketing is among the most effective channels. With Halloween just around the corner, marketers are looking for ways to create successful email campaigns. The marketers usually add spooky Halloween elements, such as ghosts, jack-o-lantern, spider webs, and carved pumpkins, in their email subject lines.

Apart from these elements, you must have a compelling subject line to attract your customer’s attention. A subject line is a vital component of an email, especially when a third of your email list will either open or ignore your emails based on the subject line solely. Devising an eye-catching subject, especially during Halloween, is no easy task.

We are here to offer you some Halloween subject lines for this year’s spooktacular season. So, craft away your Halloween emails!

Why should you send out Halloween email campaigns?

Halloween has long been one of the most popular holidays in the US, but it has recently made its way into other markets. National Retail Foundation’s study proved that over 82% of households with kids planned to celebrate Halloween in 2021. With the global pandemic dying, Halloween 2022 is expected to be record-breaking in terms of the number of people celebrating.

Halloween, to most people, is all about trick or treating and parties, while marketers have another reason to celebrate Halloween: more sales. An article noted that the total amount consumers spend is now approaching $10 billion in the US alone. People start searching for Halloween deals as soon as October begins. Therefore, it is up to marketers to align their marketing tactics with the holidays.

Halloween is everyone’s favorite time of the year, meaning consumers are ready to go all out with their holiday purchases. That gives brands a chance to pitch their products and boost their sales.

Why should you send out Halloween email campaigns?

Tips for creating perfect Halloween subject lines for 2022

If you ache to bring your email marketing campaigns back from the dead, we have some fang-tastic tips for making the ideal Halloween email subject lines.

Length of subject line

A subject line must be between 20 to 50 characters and should not exceed that length. Shorter subject lines that are clear and to the point have the potential to bring in a higher open rate. Shorter subject lines help you widen your reach, especially for those reading your emails on mobile devices. If you cannot convey your message in the subject line, you can use the preview text. Adding more information in the preview text will give your recipients a seamless experience. Examples of short email subject lines for Halloween are:

Get Massive Savings This Halloween!
Ready for Halloween? Special Treat Inside!
Scarily Effective (Product or Service) for Halloween
Halloween Treats: Disappearing in 12 Hours
Spooky Sales Start This Friday
No Tricks, Only Treats This Halloween!

Offer a sale or discount

Recipients are more prone to opening emails if they see offers or a discount in the subject line. Since it is Halloween, most recipients will be looking for worthwhile offers; therefore, make sure to offer them something of value. You can also give them a trick-or-treat as a freebie with purchase. Sometimes exclusive access or limited-time products can create a sense of urgency and lead to more sales. Examples of these playful Halloween subject lines are:

Delivery Fees Are Like Ghosts. Dead!
Last Chance: 35% Off Halloween (products or services).
Halloween Flash Sale: Take 20% Off Your First Purchase
Get Spooktacular Sales for This Halloween Season!
Final Haunt! Up to 25% Off on All Our Contact Databases!
Spooky Savings - Up to 50% Off

Use emojis related to Halloween

Adding the right emojis can aid you in attracting attention and improving your open rates. Use spooky emojis such as skulls, ghosts, jack-o-lanterns, spiders, spooky faces, etc. Some of our favorite emojis, such as fall leaves, candies, zombies, vampires, and haunted houses, can also be added to your Halloween sale email subject lines to make you stand out in a prospective customer’s crowded inbox. Emojis are an appealing way to add color and images to a subject line. Examples of subject lines with Halloween emojis are:

40% Off on All Our Ghoulish Goodies. Grab Them Now!
Treat Yourself To 25% Off Storewide Until Halloween
Halloween Is Near. Shop Before the Terrifying Treats Is Over!
Win Our Halloween Goodies Before They Disappear!
The Halloween Smash Sale Is Here! Make The Most of It!

Add compelling reason to open emails

Prospective customers usually tend to receive numerous sales emails during the Halloween season. Therefore, if you want your subscribers to open the email, remember to include a persuasive reason in your subject lines. Leveraging the concept of FOMO in your emails can emphasize the urgency of your offers. Try to make the content enjoyable by adding puns and wordplays to intrigue your recipients and convince them to take action. Do not forget to add limited-time offers in the subject line as they encourage them to open the email. Examples of Halloween email subject lines are:

Learn how to quadruple your sales with these tips. No tricks here!
In the spirit of halloween. Here's A free masterclass on (particular topic).
Pumpkin spice and all things (not) nice? Learn how we can help you!
Free Delivery on All Your Halloween Orders
Frighteningly Good Marketing Ideas for Halloween

Add an element of mystery

Since Halloween is about being spooky, creepy, and uncertain, brands tend to include a sense of mystery in their email marketing campaigns. Implementing reverse psychology in your subject lines is sure to grab prospects’ attention. Don’t be afraid to include thematic elements in your subject lines, as it is a way to catch your customers’ attention. Words such as “OPEN IF YOU DARE” will entice your recipients to read your emails. Examples of such kind of Halloween marketing subject lines are:

This (Pain Point) May Come Back to Haunt You!
It Would Be Scary to Miss This!
The pandora's box has opened! Grab your exclusive Halloween offer.
Don't go on a Halloween shopping spree without reading this
Top Halloween Marketing Strategy for Your Next Campaign!
Enter, If You Want to See Your Mystery Sale

Add personalization in your subject line

Personalization may be a common email marketing practice, but it sure is effective. Add the first name of the recipient, especially in the retargeting emails. You can also include occupation, purchase, or other personal detail that you have stored to create a connection with them. Personalizing emails shows the content is tailor-made for the individual, and you can build a relationship with the recipient much more quickly. Examples of these personalized Halloween email subject lines are:

Hey (first name), here is marketing inspo for this Halloween
(First name), get these spooky bestsellers before they ghost you!
Interested in our upcoming launch? Here's a Halloween coupon code for you!
Your Last-minute Halloween Guide. Read It Before It Vanishes!

A/B test email subject lines

A/B testing subject line involves creating and comparing two or more versions of your subject lines and sending them out to a small number of people to know what subject line works the best. A/B testing can be done with your employees, family members, or even 20–35% of your audience. However, ensure that the highest open rate decides the winning subject line.

Here are some A/B test ideas for your Halloween email subject lines:

Longer vs. shorter subject lines
Subject lines with personalization and without personalization
Subject lines with emojis and without emojis
FOMO vs. Clickbait subject lines
Subject lines promising discounts vs. subject lines with a sense of urgency

Want to create the perfect Halloween email campaign, but don’t know where to start? We have a spooktacular whitepaper that will help you strategize the most cost-effective email marketing campaign.

Words you can use for your Halloween subject lines:

General Halloween email subject line for B2B prospecting campaigns

01. Frightening Good Sales Are Coming Your Way!

02. In The Spirit of Halloween,

We Are Offering 35% Off!!!

03. Spin Our Magic Wheel & Claim Offers Before Halloween Is Over.

04. Check Out These Bone-chilling Offers Before the Time Is Up!

05. Last Opportunity to Grab This Limited-period Halloween Deal

06. Happy Halloween:

We Have a Special Gift for You…

07. This Halloween Season, Treat Yourself to Spooky Deals!

08. Halloween Is Near, And So Are the Deals.

09. Spread The Word! This Howl-oween Sale Starts Now!

10. Get Ready for

The Biggest Sale This Fall.

11.

Pre-Halloween Flash Sale! Your Time Starts Now!

12. Scary Savings! Shop Now for

Terrifying Treats

13. Is Your B2B Business Prepared for The Halloween Season?

14. Psst…We Have Some Delicious Treats

For You.

15. Celebrate Halloween With Our Storewide Limited Period Sales!

16. Halloween

Activities for Everyone to Enjoy!

17. It’s Scary How Good These Sales Are!

18. Craving For Halloween-free Gifts? Don’t Worry; We Got You!

Halloween subject lines to bring about a sense of urgency

01. Our Halloween Collection

Is Quickly Vanishing

02. You Have Got Only 3 More Days to Treat Yourself.

03. Last Chance

to Grab Our Hands on Our Half-price Sale!

04. Freaky Savings This Halloween!

Extra 25% Off Today Only

05. 35% Off Everything for Halloween. Only 24 Hours Left!

06. Spellbinding Offers till Midnight!

07.

Ends Today! 30% off all products for the spooky season

08. Halloween deals are heating up. Grab them before the time runs out!

Halloween subject lines for free shipping

01. Here Is Your Halloween

Treat! FREE SHIPPING (Ends Today!)

02.

Halloween is almost over! FREE domestic shipping offers only for today!

03. Happy Halloween! FREE Shipping Starts Today.

04. Ready For Halloween? Get these offers and nationwide shipping only today.

05. Answer these questions

to get free shipping on all your Halloween purchases.

Examples of successful Halloween email subject lines

Airbnb

Subject line – Trick or Treat! Try A Spooky Stay

Companies like Airbnb are excellent at being straightforward about their offerings. Subject lines like this work as they are clear, concise, and targeted only toward customers that will be interested in their services.

Clear

Subject line – Your Scary Good Deal Is Here.

A clear subject line brings about a certain amount of curiosity that makes a recipient open the email. This Halloween email is excellent because the company planned its product to align with the holiday season. It is an excellent example of spooky Halloween emails as it coordinates with Halloween by adding black and orange colors, spiderwebs, and a candle.

Walmart

Subject line – Ellen Degeneres’s Faves for Halloween!

This subject is very clever as it uses the name of a celebrity to attract attention and create interest in the minds of the recipient. The brand collaborated with Ellen DeGeneres to interact with its target audience. You can also use social proof like this to build a connection with your recipients.

Cadbury

Subject line – 15% Off All Ghoulish Goodies

Halloween email subject line that is equally haunting and promising at the same time. It is offering its recipients some value. Therefore, even if the subject line has a spooky ghost vibe, it is still enticing enough to click. This is one of Halloween’s best examples of creative email marketing campaigns.

Blue Apron

Subject line – Forget the Candy. This Deal Is the Sweetest One Yet!

Since treats are a significant part of Halloween, you can add compelling offers or content to tempt your customers this season. Talking about Halloween parties, food is an effective method to attract users to your email.

Conclusion

Halloween is the perfect time to add fun and value to your email marketing campaigns. It is one of those holiday seasons that can be used to generate more leads and even convert them into your clients. Halloween email campaigns are the easiest way to engage with prospective customers and build relationships.

Remember to create a sense of urgency, add discounts, and use emojis to stand out in their inbox. You can also brainstorm to include some puns in your subject lines. If you plan your Halloween email campaign, you can use this blog to create the perfect Halloween subject line.

Need help building connections with your target audience? We have just the right solution to aid you in networking with key decision-makers. All you have to do is tell us your requirements!

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Julie Williams

Julie writes to motivate, inform, and educate people. Her major interests are marketing, artificial intelligence, and related areas. She is passionate about poetry on nature and human psychology. When not writing, she's found dancing or exploring new tourist places around!

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