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Halloween has long been one of the most popular holidays in the US, but it has recently made its way into other markets. National Retail Foundation’s study proved that over 82% of households with kids planned to celebrate Halloween in 2021. With the global pandemic dying, Halloween 2022 is expected to be record-breaking in terms of the number of people celebrating.
Halloween, to most people, is all about trick or treating and parties, while marketers have another reason to celebrate Halloween: more sales. An article noted that the total amount consumers spend is now approaching $10 billion in the US alone. People start searching for Halloween deals as soon as October begins. Therefore, it is up to marketers to align their marketing tactics with the holidays.
A/B testing subject line involves creating and comparing two or more versions of your subject lines and sending them out to a small number of people to know what subject line works the best. A/B testing can be done with your employees, family members, or even 20–35% of your audience. However, ensure that the highest open rate decides the winning subject line.
Here are some A/B test ideas for your Halloween email subject lines:
The Halloween sale ends today
Halloween is the perfect time to add fun and value to your email marketing campaigns. It is one of those holiday seasons that can be used to generate more leads and even convert them into your clients. Halloween email campaigns are the easiest way to engage with prospective customers and build relationships.
Remember to create a sense of urgency, add discounts, and use emojis to stand out in their inbox. You can also brainstorm to include some puns in your subject lines. If you plan your Halloween email campaign, you can use this blog to create the perfect Halloween subject line.
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