“It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change.” –Charles Darwin
“28% of companies allocate over 20% of their marketing budget to organizing events.” (Bizzabo, 2017). Events are a great way to connect with your customers, you get to see your customers face to face and it can be very exciting for the customers. Events are great opportunities for you to connect with your customer as a brand. Customers will most likely remember a brand after attending an in-person event with the brand.
Events can play a significant role in acquiring customers and they also work great in getting a significant amount of publicity for your brand. The EventTrack study revealed that “49% of brands surveyed achieved 3-5 times the return for every dollar spent on event marketing, with 29% receiving an ROI of 10:1.”
Events are great for increasing your ROI and sales. Let us now discuss the best ways we can boost our sales with the help of B2B content events-
- Pick an interesting venue
- Invite effective speakers
- Involve your employees and customers in the stage activity
- Event live streaming
- Collaborate with big companies
- Hold events to promote social causes
- Include special facilities to the best customers
- Include good music, food and after party
- Get in touch with your targeted audience
Key points to consider before hosting a B2B event
→ Determine the goals of your event
→ Determine why your attendees would want to be a part of your event
→ Focus on your customer from the start of the event till the end of the event
→ Convert your website visitors into attendees
→ Create a compelling and consistent message
→ Be prepared to deliver value added content
→ Lastly, get ready to enjoy a tremendous ROI and sales
Events not only boost your brand visibility but also add loyal buyers to your business. So what are you waiting for? Organize and execute events strategically to double your profit score! Remember DataCaptive partners your event strategies with the best business databases ever!