B2B which is short for business to business refers to salespeople or companies who mainly sell to other businesses, rather than selling to customers. B2B sales is perceived to be more complex than B2C sales as B2B salespeople often have to sell to teams of decision makers, where in all of them must be convinced that the product is best for them.

It’s important for marketers to know where to optimally place the lead to educate, nurture, and convert to different level leads. But, compared to B2C campaigns, it takes more time & patience in the B2B space. This makes B2B sales cycles more confusing.

This is where the power of Data comes into picture.