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Marketing has always been a game of strategies. Every business needs to do some kind of marketing to promote their products. In order for a business to be successful, marketers must identify what strategy will work best for the particular niche industry and product. Outreach is one of the oldest yet effective ways to build relationships. There are many outreach techniques on the many online platforms and “Guest Posting” is one among them.
In simple words, guest posting means writing and publishing articles on someone else’s website or blog. Its common knowledge among marketers that blogging is one of the best ways to bring in new organic inbound traffic. Another fact is that the blogging market is currently skyrocketing. Bloggers have the lion’s share of conversations happening on the internet and they can be very influential. This is why it’s good to make relationships with them.
Guest blogging will give you a chance to make friends with bloggers, grow your influence in the world of social media & when you guest post on industry experts, you can also bring in relevant traffic to your website.
Even though we will be seeing changes in different SEO aspects in the year 2022, the relevance of guest posting is not going to lessen. But unfortunately, only a few businesses are able to reap benefits out of guest posting despite incurring many efforts.
So why is it so difficult? The majority of B2B experts have voted that it’s due to Approach. It’s said that a majority of the guest post proposals are not even read fully. Guest posting is an effort-taking process. Identifying the website that might be accepting the guest post, preparing apt content as per their niche category, requesting to them are all time-consuming processes.
But if the quality is substandard then all the efforts go in vain. To help you out to make things simple, we have jotted down certain points for you to follow while Guest Posting.
Before trying any outreach methods, make sure to create a standard online personality. Having a good online presence will help a great deal in your contacts replying back. It also lets the recipient assess your knowledge and experience before taking any decision.
Create a strong social media channel presence with accurate professional description and include a portfolio of successful projects. Create a blogger account on reputed platforms and regularly publish quality posts related to your niche. Doing these will help in establishing your reputation, building a foundation and eventually attracting a positive response.
Marketers first have to identify what the goal for guest blogging is. Knowing this can help them out in determining the right kind of blogs that you can submit your guest posts. The main goals for guest blogging are getting exposure to the website, positioning as an authority and establishing a brand presence in the industry which can be done by finding blogs that are reasonably sized and engaging audience thus aiding in building backlinks.
By spying, we do not mean that you should employ mercenaries to do corporate espionage! Just check out the guest posts of your close competitors to get more specific results that suit your profile and level. This is a great technique that provides you with leads that are likely to be attracted to your niche services.
Conducting Google searches will show you various guest posts by your competitors. After putting a relevant search inquiry in Google, add a specific filter to your search. Carefully examine the search result page to locate the URLs that contain guest posts by your competitors with backlinks.
Also check on the language quality, flow, writing style and other vital details of the entire post. This will help you in understanding the guest post styles that are considered by specific websites.
Make sure to carefully read the guest posting guidelines. Certain blog owners will want you to pitch an idea or submit a full post. Know in what format they want it in. Sometimes they will want you to create an account and enter it into WordPress. These are all the things that you have to know before contacting the blog owner.
Make sure that you do not address them as Dear Sir or Madam. Somewhere on the blog, you will be able to find the name of the blog owner. Find it and use it to start the email. Since most blog owners are particular about allowing only other bloggers to guest post on their sites.
It will be better to introduce yourself by showcasing your blogging skills first even if you are a business on this site. So you can send them a few examples of your blogs, so they can get an idea on your writing skills.
Google Penguin algorithm developed back in 2012 has changed the rules of SEO mainly because there were so many bad websites ranking well but offering no value. The algorithm is now a vital part of the online world with real-time updates and monitoring what’s going on around the web for link farms and unethical strategies. Today links are more important than ever for marketers and it is crucial to know which one does what.
Internal Links: These are the links that are contained in your own website to help visitors find the content they are interested in. When you link a particular page or post on your website within your content that is – an internal link.
External Links: These links come from your website and link out to other websites mostly as references sponsors, advertisers, etc.
Backlinks: These links come from other websites like yours. So when anyone in the online world talks about you or your brand and links to your website, that’s a backlink. Backlinks tend to become a bit complicated for marketers because many are still not clear about the nature of backlinks to be given – nofollow or dofollow.
The traits of Nofollow links do not allow search engine bots to follow links. But still, they carry some weightage and it’s a good practice to use the nofollow link attribute for the links, where you do not want to pass the link-juice. Dofollow links allow search engines to follow them, reach your website, give links and backlinks.
If a blog owner is linking back to you with the Dofollow link both search engines and humans will be able to follow you. Ultimately, make sure that you have a healthy balance of dofollow and nofollow backlinks for the perfect link profile. Even though dofollow links may do more for SEO, nofollow links also deserve a place in your online marketing strategy.
Guest posting has tremendous potential to grow your SERPs and also help in gaining more exposure for your services and products. In 2022 we will be seeing further growth in the guest posting market as more and more blog owners are looking to add quality content to their websites.
Also read on: HOW TECHNOGRAPHICS ARE REDESIGNING THE WAY WE PROSPECT
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