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Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Having said that, identifying the ideal buyer persona is an art every marketer and business owner wants to master.
Wondering Why? Read On…
It is very simple- by asking the right questions to the right people! The questions must be relevant and help you better understand the psyche of your customers.
We know the importance of building an ideal business persona, now let us cover the questions that we need to ask to get the necessary information in order to build an ideal buyer persona. The questions must be related to their personal background, about their company, about their role in the company, about their shopping behavior, etc.
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