Human Verified Contact Data: The Key to Success?

August 14, 2023
11:54 AM

The discussion on machine-processed data vs human-verified data has risen to its peak since AI-generated content flooded the internet for a spectacular entry. With companies moving towards AI-verified leads faster, it becomes important for us to shed some light upon human-verified contacts and their potential to make your business a success.

We live in a competitive business landscape, the most crucial factor for success is connecting with the right people at the right time. Whether you are a marketer attempting to engage with a target audience or a sales representative struggling to reach out to potential customers, it is necessary to have an accurate and up-to-date database.

This blog is centered around the debate of machine v/s human. We will study the pivotal role of a reliable human-verified database and how it unlocks opportunities across businesses and industries.

What is Human Verified Contact Data?

Human-verified contacts refer to manually validated and authenticated data involving the meticulous process of verifying and updating data for marketing and promotional purposes. This data is vetted by individuals with the data team rather than solely depending on automated processes or algorithms of an AI model.

Typically, a human-verified contact list is carefully reviewed and validated contact by contact against trusted sources and through direct contact with concerned individuals. This process enables database providers to eliminate errors, inconsistencies, and outdated information that may be present in automated data collection. Human verification involves verifying the accuracy of names, job titles, email addresses, and other relevant information. This process ensures that customers get delivered data of active intended recipients.

Human verified Emails & B2B Data Providers

B2B data providers collect, organize, and supply contacts and contact databases for marketing purposes. These contact databases include contacts of professionals in a particular industry, key decision-makers, and executives with decision-making power. With time, data providers have come to understand the significance of data verified by humans and its enabling power of successful B2B interactions and transactions.

At present times, contact data is abundant, while its quality and accuracy vary significantly. An ongoing challenge plaguing providers of AI-generated data and leads is maintaining an accurate and reliable database. Various other challenges that arise for database providers in the industry include keeping up with restructuring in companies and updating themselves on job changes. Not following up with these trends may damage their reputation and market share.

B2B database providers prioritizing human-verified contact data gain access to reliable marketing, sales, and recruitment sources. It enables customers to reach the right contacts and increases response rates along with campaign improvement and efficiency. Overall, compliance with human-verified contact information mitigates the risks associated with outdated and incorrect data.

Benefits of Human Verified Contact Data

Precision:

Machine learning algorithms pick up patterns and generate email addresses based on them which might not be precise. As a result, severe gaps come in place and lead to lower data quality standards. With no re-verification, sales representatives wind up contacting firms and executives that do not exist in the present day.

Human-verified data can provide validated contacts from reliable sources. It reduces the chances of spelling errors, incorrect titles, and outdated phone numbers. It is more actionable and accurate.

Key Takeaway: Increased precision increases the chances of successful and profitable engagements.

Responsiveness:

When a company relies on verified databases, they are more likely to connect with executives and representatives who are active in the industry. This translates to better conversions, engagements, and responses to sales calls and emails. This ensures that your prospects are not lost in a sea of incorrect data. Go ahead and aim for sales, partnerships, and networking opportunities without a doubt in mind!

Key Takeaway: As there are gaps in machine-generated data, it may lead to lower responsiveness due to incorrect data.

Efficiency:

Acquiring human-verified leads from database providers saves time, money, and effort. Chase the right prospects with the right campaign at the right time with correct data, verified and authenticated multiple times for you to succeed. You can focus on outreaching to individuals who may be genuinely interested in your product and increase your probability of conversion. This translates to cost savings and maximizes productivity and morale with ease.

Key Takeaway: Machine-generated data may suffocate the efficiency of a sales team leading to financial losses and loss of reputation.

Reputation:

“Trustworthiness” is a term that is significant in the contact database provider industry. If a database provider is untrustworthy, they are sure to close their company due to lack of recurring customers. This may be due to negative feedback and complaints in the market, leading to customers choosing your competitors for business.

Key Takeaway: Companies can demonstrate professionalism and respect for prospects’ time and energy with manually verified data.

Advantage:

Gaining an edge over competitors is crucial to success. Verified data through manual approaches enables you to connect with decision-makers, influencers, and potential business partners efficiently. This can be a game changer, especially when there is a short time to secure business opportunities for profits and projects.

Key Takeaway: Gain a fair advantage by using reliable manually verified data.

Return on Investment:

There are different kinds of investments in a business. It can be in the form of money, resources, staff, time, and more. If this investment is drained by the need to sift through outdated data and inaccurate contacts, it would lead to dead-end leads and detract from your focus on nurturing B2B relations and networking.

Key Takeaway: As errors are identified, addressed, and corrected before the customer utilizes the database it can lead to profitable sales and a great return on interest in the customer’s business and yours.

Myths on Procuring a List of Human-Verified Contacts

1. Expensive and Inaccessible

While one of the major misconceptions about human-verified data is that it is expensive and inaccessible and can be afforded only by large corporations and substantial budgets, it’s not always true.

It may take up resources to prepare a list. Still, with a wide market and thousands of database providers available, companies can easily find a provider, like DataCaptive, within their budget. Additionally, the quality derived often outweighs the costs incurred, leading to higher conversions and business success.

2. Automated Data is Sufficient for a Reliable Email Database

The myth that automated data is sufficient for building a reliable database is perhaps the most believed myth of all. While automation might efficiently gather large volumes of contact data, it will lack precision and accuracy. It will result in errors and duplicates. AI relies on algorithms, scrapping techniques, and unverified resources. Human verification adds an extra assurance that the data is current, relevant, and active.

3. 100% Error-Free

Human-verified contact data does reduce the percentage of errors in a database, but no dataset can be 100% error-free. This approach minimizes errors and inaccuracies of referencing. There might be occasional discrepancies after verification. Reputable database providers constantly update and maintain databases for the same reason and regularly review and validate the data for customer usage.

4. Violates Privacy Regulations

A misconception in the data industry is that human verification of data infringes privacy regulations. However, reputable providers like DataCaptive adhere to GDPR, CCPA, and ANTI-SPAM regulations. This approach ensures that they obtain the necessary consent and protect an individual’s right to privacy.

Summing Up Human-Verified Contact Data

In conclusion, Human-verified contact data is vital for businesses to increase marketing efficiency. Accuracy, reliability, and compliance empower businesses to connect with their target audience, make informed decisions, and achieve business objectives and goals.

As manually verified data is meticulously validated by data expert teams, it provides a higher level of confidence in the data’s quality and easily improves the effectiveness of cold calls and campaigns. Vetting of data by experts might be time-consuming and tedious. They are expected to sift through large amounts of data to identify inaccuracies, but it instills trust and enhances reputation. It avoids negative impacts by helping customers reach the right audience for suitable campaigns.

Authentic email addresses provide a foundation for effective communication which can help build B2B relationships, and successful conversion to a recurring customer. Businesses can embrace this powerful tool of verified contacts to harness sales team potential and outpace competitors.

In a world of abundant data, quality remains questionable and a concern to businesses. Investing in the right database provider for good-quality data and a verified email database is a strategic move that can provide a significant competitive advantage in today’s dynamic and fast-paced environment. Embrace the change and lead towards improved engagement, higher conversion rates, and profits and ROI.

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Shelly Andrews

Shelly Andrews is a content writer, she is associated with DataCaptive to deliver blogs on business and Data management Solutions. Her areas of interest include marketing, sales, digital marketing, and related domains.

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