Lead Enrichment – Quality vs Quantity

Sales and marketing strategies have traditionally given precedence to lead quantity over quality in their efforts to maximize conversions. This approach was backed by the reasoning that some of these leads would eventually convert into actual sales and generate profits.

What marketers failed to realize is that high traffic amounts to nothing if only a negligible percentage are engaged leads and paid customers.

Quality leads are more likely to progress along the sales funnel and make a purchase but aren’t cheap or easy to come by.

This Infographic brings to you the pros and cons of quality and quantity of data being enriched for better lead acquisition and conversions.