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Master Plan On How To Buy A Targeted Lead List

March 7, 2022
12:13 PM

With the ongoing Covid 19, numerous industries worldwide are facing difficulty generating more leads. And to buy a targeted lead list in these difficult times can be challenging and time-consuming.

This is why marketers are constantly looking for new methods, tools, and strategies. One of the most effective ways to increase the number of leads is by purchasing a lead list.

A B2B lead or email list is the contact and demographic information of a person who is interested in a specific product or service. A readymade list can help you reach out to more leads in your target market a lot faster. According to a Hubspot blog, 79% of marketing leads never convert into sales.

And finding a good quality lead list can be difficult, which is why this infographic will help you make the right decisions while purchasing an email list.

Table of contents

What is a B2B lead list

What does a lead list contain

When should you buys a lead list

Advantages of purchasing a lead list

Disadvantages of purchasing a lead list

Tips for purchasing a high-quality lead list

Conclusion

What is a B2B lead list?

A lead is an individual or organization that has an interest in purchasing your products and service. A lead list is essentially a large contact directory that your sales and marketing teams will use to send out their email or social media campaigns to get their product or service sold.

You can collect the basic information of the leads through sign-up sheets, telemarketing, hosting events, and running promotions on partner websites. Generating sales is not an easy task and neither is finding quality leads in a short period of time and that is why marketing professionals are now considering purchasing an email list.

Lead lists come with a lot of benefits

Add thousands of email addresses to your already existing email or leads list.

Eliminate the time it took for manual & time-intensive tasks.

Focus on nurturing those leads.

But before we tell you how to choose the best one for your company, lets understand what a high-quality lead list contains.

What does a lead list contain?

Lead lists are either created in-house or purchased from third parties and are more accurate because it is verified and updated constantly. A well-targeted lead list must reduce the amount of time your sales team needs to spend qualifying leads and increase your conversion rates.

The factors you look for in a lead list are:

The number of leads in the list

Basic information such as names, mailing addresses, phone numbers, and email addresses

Targeted nature of the data (which industry it targets)

The type of data (e.g. just email and location or other stuff like annual revenue)

Accuracy of data (double-verified email, AI verified contact is in the same position, etc.)

How do I buy a list of leads?

You should purchase a lead list only when you understand exactly what you’re getting yourself into. It is important to have a clear and concise plan in order to extract the value of the lead list.

So if you are wondering on “where to buy lead lists?”, look for the sales-leads websites that are now offering monthly subscription plans, a company that provides up-to-date information and does constant check on its quality.

Advantages of purchasing lead lists

Get instant access to prospective customers

Since the lists come with all the basic information about the leads, you get instant access to your target audience.

Build a brand awareness quickly

One of the main advantages of buying a lead list is that it brings about brand awareness quickly and to a vast number of audiences.

You can save time

Many marketers purchase lead lists to save their time and focus on other important tasks such as nurturing those leads or generating revenue.

It is cost-efficient

Lead lists are relatively cheap when you compare the costs of how much you spend on manpower to collect the same number of leads.

You fill the sales funnel

You’ve always got to be filling that funnel: generating leads, connecting with prospects. And the fastest way to accomplish that is by purchasing a lead list.

Know more on lead generation and how to successfully move your leads into potential buyers with researched and experimented suggestions

Disadvantages of purchasing a lead list

Data quality may not be up to mark

If you are buying a lead list from a lesser-known vendor and don’t know where they source data, then it’s time to rethink your purchase. Make sure to do research in depth and then make a decision.

Can be labelled as spam and may violate GDPR

The business that you choose to buy from should abide by the GDPR guideline. The recipients must give consent to your campaigns. Make sure that the nature of what you send is not annoying and spammy.

Unqualified prospects

The leads should not be invalid and target only your niche market. Unqualified leads could be the main problem as you will find out only after you start getting complaints.

May sacrifice quality for quantity

Many small-scale database providers will try to convince you that their lists are better than their old lists or their competitors’ lists, you really can’t vouch for the validity or quality of the leads on the list.

The best lead list companies

The first thing you do when you want to buy a lead list is look for the local business organizations because they will provide you with high-quality leads. This is because the local businesses know what information is relevant to their client’s needs. Check out many companies before selecting one as you may even find lead lists for sale.

The top lead list selling companies are:

D&B lead builder
This platform specializes in managing the volume and velocity of data that flows in and across organizations.

DataCaptive
Their readymade email list is made for a variety of different industries and goes through a strict verification process. DataCaptive enhances your reach towards your business goals with an instant database.

Find the email
This company provides an email list with a 98% accuracy rate

Lusha
One of the top-notch lead prospecting platforms that cater to the needs of big MNC companies such as Facebook, IBM, Microsoft, Google, and Intel.

Salesfully
Provides all its clients quality data and builds your custom lead list so it caters to your marketing needs.

Uplead
Sells its email or lead list only to B2B companies and provides instant access to millions of verified B2B lead lists.

LeadFuze
LeadFuze is a search engine for leads that aggregates the world’s professional data to continue to deliver the freshest leads to you.

Convert your leads list into prospective customers with simple and unknown tricks

Tips for purchasing a high-quality lead list

Know your audience

Look for lists with prospective customers that match your ideal buyer profile or prospect characteristics. Rank your leads in terms of who are the most profitable, least profitable, brings in more revenue, leads that are easy and hard to do business with.

Invest in the best list not the cheapest

You have to look beyond the price of the lead list because the cheap ones may not have accurate information. You may save money on buying a cheaper lead list but an unqualified lead list can hurt your business’s reputation. So, buying an expensive lead list may be more beneficial for your company.

Test your lead list

Before buying the whole package of the lead list, make sure you ask for a sample to test it out. Make sure the leads are truly qualified, verified frequently, and has up to date information. Check a list for correctness by emailing or calling a certain number of contacts.

Find a consultative lead list provider

When looking for a list provider make sure they give you the appropriate guidance and suggestions on using a lead list. Do not rent a lead list always buy it, as rented ones can only be used for a specific period or several times. A good list vendor will work with you to help you get the specific data you need.

Make a lead list expert

Assign one employee to look after the lead list. That person can be dedicated to monitoring, updating, and maintaining your lists. The expert will be responsible for prospecting research, data enrichment, and lead qualification before handing the leads over to sales.

Only buy from a provider that uses AI

Verification is an important part of the process while creating lead lists. AI helps you keep your lists up to date, remove the ones that are not active, and give you enhanced updates. This is necessary especially for B2B lead lists as buying static lists doesn’t normally work for B2B companies because they need fresh leads.

Conclusion

Looking for leads in-house is rather laborious while buying lists can save you a lot of time. If you choose to buy a lead list for your company, remember that there is a wide range of sellers out there, and not all of them will provide good-quality lists.

Which is why you have to do research, understand your target audience and the marketplace. It is also important to test your lead list before you start leveraging your newly purchased contact information. Besides research, you also have to follow the best practices and handle your data responsibly.

Looking for a trustable and customized data list? Or a highly verified readymade list?

Connect with our representatives to fulfill your business dreams

FAQs

How to Build your own B2B lead list

If you are building your own B2B lead list, you can start with

Align software and human resources
Analyze the data you collect.
Validate your data
Refine search criteria
Keep the quality-to-quantity ratio
Enrich existing data
Ask the experts

How do I get a list of leads?

There are now numerous companies that provide a highly qualified lead list. So, you can send your required needs and get a customized lead list that will help you generate leads from your target market and audience. DataCaptive is one such example of a cost-effective lead list provider.

How to use a B2B lead list

You can use the targeted lead list to drive prospective customers to its organization organically. You can stand out using the lead list to plan your next email marketing campaign.

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Julie Williams

Julie writes to motivate, inform, and educate people. Her major interests are marketing, artificial intelligence, and related areas. She is passionate about poetry on nature and human psychology. When not writing, she's found dancing or exploring new tourist places around!

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