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A lead or email list is the contact and demographic information of a person who is interested in a specific product or service. A readymade list can help you reach out to more leads in your target market a lot faster. According to a Hubspot blog, 79% of marketing leads never convert into sales.
Lead lists come with a lot of benefits
Lead lists are either created in-house or purchased from third parties and are more accurate because it is verified and updated constantly. A well-targeted lead list must reduce the amount of time your sales team needs to spend qualifying leads and increase your conversion rates.
The factors you look for in a lead list are:
The business that you choose to buy from should abide by the GDPR guideline. The recipients must give consent to your campaigns. Make sure that the nature of what you send is not annoying and spammy.
D&B lead builder
This platform specializes in managing the volume and velocity of data that flows in and across organizations.
Find the email
This company provides an email list with a 98% accuracy rate
One of the top-notch lead prospecting platforms that cater to the needs of big MNC companies such as Facebook, IBM, Microsoft, Google, and Intel.
Provides all its clients quality data and builds your custom lead list so it caters to your marketing needs.
Sells its email or lead list only to B2B companies and provides instant access to millions of verified B2B lead lists.
LeadFuze is a search engine for leads that aggregates the world’s professional data to continue to deliver the freshest leads to you.
Verification is an important part of the process while creating lead lists. AI helps you keep your lists up to date, remove the ones that are not active, and give you enhanced updates. This is necessary especially for B2B lead lists as buying static lists doesn’t normally work for B2B companies because they need fresh leads.
Looking for leads in-house is rather laborious while buying lists can save you a lot of time. If you choose to buy a lead list for your company, remember that there is a wide range of sellers out there, and not all of them will provide good-quality lists.
Which is why you have to do research, understand your target audience and the marketplace. It is also important to test your lead list before you start leveraging your newly purchased contact information. Besides research, you also have to follow the best practices and handle your data responsibly.
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