For B2B marketers, social media marketing plays a crucial and significant role.  With the aid of social media, one may not be able to generate direct sales leads for a particular b2b enterprise but the value rests in building a buyer’s loyalty for a brand over time. At times, B2B social media marketing can be used to build an individual’s or enterprise’s reputation as a thought leader in the industry. Through this infographic discussion, we put forth some of the social media marketing strategies that are followed by b2b marketers to boost their sales and ROI.