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Businesses are growing day by day, and contact information changes with every move within the B2B industry. If you are a marketer into email marketing campaigns and cold outreach strategies, you will know why email appending is your companion and ally to execute a successful campaign.
This blog post is here to enlighten you on what is email appending and why you require it for a campaign that brings profitable results. And who knows, we might even drop in a few interesting facts that help you easily understand the true power of email appending!
Did You Know? According to marketing experts, an average of 30% increase in ROI is observed when a marketer employs email appending services.
Let’s Begin –
Email appending is the process of adding missing email addresses to a customer database. This is typically done by matching customer data such as names, postal addresses, and phone numbers against a third-party database to obtain the corresponding email addresses.
It is common for mistakes to be made while filling a form or writing their email address on a piece of paper. Sometimes, it may also be an issue with the service provider. For you to understand what is email appending, it is important to understand why is email appending required.
Here’s some of the errors and challenges that can occur while curating an email database:
MarketingSherpa’s research concludes that an email database decays at an annual rate of 22.5%. This means that there lies a significant chunk of data which is turning obsolete. This increases the chances of your emails being directed towards the spam folder or the junk folder, as recipients are not expecting your message.
The most accurate way of getting emails updated for a better communication channel is by employing email data append services. You can either acquire updated email addresses or use email addresses to reverse append and obtain mailing addresses and contact information required for a successful campaign.
Reasons why email append services are important for your campaign –
Email Appending Helps Reduce Marketing Costs
By employing B2B data append services, one can ensure an updated email list that helps you to reach the right prospects. Outdated data will weaken your outreach, making you allocate resources to the wrong prospects.
Email Append Services Builds Brand Reputation
Compiling with the global ANTI-SPAM law and GDPR enables you to stay relevant and steer away from potential lawsuits. The best route to leverage data regulation policies is by getting your email list appended by reputable B2B email append service providers such as DataCaptive and strengthen your brand reputation.
Having append an email is a work of comparison and updating. Initially, the vendor sends over the database to email append service providers. Further down, the list is integrated with the main database and compared with the recent records to find missing areas of contact information.
The following contact Data can be used to get your email list appended –
Once the missing contact information and outdated data attributes are highlighted, experts work through and collect the information required to update the list. This process includes verifying the contacts for data regulation policies such as CAN-SPAM, GDPR, CCPA, HIPAA, and more, depending on the industry.
When the information passes through various procedures, it comes to the data experts again to merge them and get an updated file ready for export. Once the file is prepared, the vendor is forwarded the appended email list for campaign and business.
That is why email append services ensure you get to comprehend how many of your customers have opted out of your email communications and if they are interested in doing business with you. The list processes and uploads only those contacts who accept your communications. With email appending, you can ensure you stay relevant, compliant, and resourceful in the long run.
This is in reference to email appending as well as address append services. Email appending in specific caters to just adding or replacing outdated email IDs with valid email addresses.
What is email appending cannot be answered without answering what are the top not to do about address append services? Here are the mistakes you can avoid to have a better experience with B2B email appending services.
By simply looking over the opt-in and opt-out options of people on your list, you can ensure that your campaign gets lower bounce rates. If you are unsure whether your email list consists of contact information of individuals who may not be interested in your products, you can always rely on DataCaptive.
We provide data that is 100% opt-in to help you stay away from the consequences of breaking the rules and regulations regarding marketing communication and privacy!
It is important to ensure that you clean your email list once every three months and keep it free from typos, errors, or missing information. DataCaptive’s B2B data append services are here to ensure that you stay updated on the trends in the global market and your email list. Having a clean list is to be recognized as a safe sender of emails to recipients and email service providers.
An up-to-date email database holds potential that is undiscovered and unfathomable. With us, you can get in on the journey in search to unlock the true potential. From what is email appending to how to get it done and why, DataCaptive is here to help you every step of the way.
The benefits of email appending are:
Emails
Contact Numbers
C-Level Executives
Company Profiles
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