7 Content marketing trends for tech marketers

Professionals in the tech marketing segment face challenges all the time; most, more complicated than the rest. They must develop technological content that suits the various stages of a buyer’s journey. Their content must also appeal to multiple demographics and must help build customer loyalty. Tech marketers must comprehend the latest trends in content marketing. Only then will their content generate positive results.

INTRODUCTION

Being a tech marketer, you must strive to work smart to produce quality content. But, once you have accomplished this, the focus must be on filtering through complex audience journeys that are often witnessed in the B2B tech marketing realm.

The B2B tech industry is riddled with numerous concerns that would keep most tech marketers up at night. They have to compete for the interests of people, fend off competitors, survive lengthier decision cycle durations, etc. In short, the B2B tech marketing industry can appear a bit overwhelming at times. That’s what we’re here to help with! We’re here to show you how you can rise above these obstacles and how your business can flourish through the world of tech content marketing. So, how do you stand out from the crowd and increase your chances of earning higher revenue margins?

The secret lies in understanding what is ‘trending!’ The better you get at deciphering the market’s trends, the more you stand to earn. Although it’s a lot easier said than done. It’s that’s simple!

7 Content marketing trends for tech marketers

All marketers feel that all-too-familiar pinch when they don’t receive any response to the content that they slaved over and published.

Tech marketers must continually look to renew their strategies. This is crucial to the success of their business!Only when their strategies align with the insights of what is trending, can they expect to witness the success of any kind.

Given below are seven content marketing trends that
all tech marketers should follow:

A well-documented content strategy

Mobile-friendly B2B marketing

Creating content for multi-level roles

Creating topic clusters and sub-niche content

Voice-friendly tech content

Emotionally relevant content and an Omni-channel approach

Keeping up-to-date with SEO search algorithms

A well-documented content strategy

Mobile-friendly B2B marketing

Creating content for multi-level roles

Creating topic clusters and sub-niche content

Voice-friendly tech content

Emotionally relevant content and an Omni-channel approach

Keeping up-to-date with SEO search algorithms

A well-documented content strategy

Tech marketers face the biggest challenge in developing a comprehensive content strategy. A well-documented plan contains two significant benefits:

It enables you to align your team with a pre-determined set of goals/objectives.
Ease and convenience in deciding the type of content that needs to be developed.

What questions does a content marketing strategy answer?

Why do you create your content? (Purpose)

Who is consuming your content? (Target audience)

How are you able to help your audience with your content? (game plan)

What should you do with this trend?

Don’t stop with a verbal strategy. Refine your verbal strategies with data insights

Build your documented content marketing strategy

Post your strategies in your workspace and implement them

Update your B2B content marketing strategies regularly

Mobile-friendly B2B marketing

The truth is that clients have fast-tracked their usage of mobile B2B marketing. As a result, tech marketers must now start creating more mobile-friendly B2B content. Mobile devices have single-handedly led to an increase in the number of marketers looking to engage with prospects on a broader level.

What should you do with this trend?

Build a mobile-first foundation for all elements of your website.

Create personalized mobile-friendly response emails and landing pages with a mobile-first strategy.

Focus strategizing on aesthetics, cookies, location data, and helpful links.

Creating tech content for multi-level roles

We understand that creating tech content for multi-level positions can possibly be a difficult task. But give-in just yet! The truth is that reaching your target audience is not a big challenge. The real challenge is creating content that appeals to the multi-level roles within your specified target audience.

What should you do with this trend?

Center your technological content marketing strategies on channels that align strongly with your brand’s voice.

Develop a sense of empathy with your target audience. Use language to push your audience to take a proposed set of actions.

Create emotional engagement and brand storytelling to reach your business’ goals.

Creating topic clusters and sub-niche content

Well! As complicated as that may sound. It is rather simple. In a topic cluster model, your approach must be comprehensive. You must develop pillar posts. Through pillar content, you will be able to link related broader topics to your website. Search engines find it easier to spot semantic links and its associated pillar pages. This increases the authoritativeness of your technology content. The more your content is recognized as a point of authority, the higher your rankings in the Search Engine Results Page (SERP) will be. You can go deeper into your niche and create specific tech content. This is what is known as sub-niche content.

The search for technological content in every niche at some point gets saturated. Allow yourself to bite down to the bone of your niche, doing so will help you to build multiple sub-niche content projects. Sub niche-content can help you personalize your content for a smaller and more specific audience. Creating sub-niche content is a convenient and more straightforward alternative to topic clusters. You can build an expanded audience base with sub-niche content.

What should you do with this trend?

  • Identify the broad topics that have authority.
  • Identify sub-niches that do not possess sufficient content. Start creating content for the same.
  • Pillar posts can be 3000-5000 words long. It must present an overview and brief mention of subtopics associated with pillar post.
  • Use the traditional keyword research methods to spot the sub-topics.
  • Finally, build anchor text links with relevant pillar pages while writing content.
  • Break down general subjects into sub-topics. The sub-topics must answer the questions of prospective clients.

Voice-friendly tech content

Gone are the days where customers use type queries to get answers. Customers are looking for specific  tech content that is conversational and short. They are looking out for voice-friendly content. As a tech marketer, voice-search marketing is an additional responsibility.

What should you do with this trend?

Optimize your B2B tech content for a featured snippet. Provide straightforward, relevant, and short answers to queries.

Avoid business jargon. Optimize your search engine with long-tail keywords for voice searches. A long-tail keyword is more suitable for voice search.

Include an easy-to-find FAQ page that will help guide your readers. Check the mobile-first indexing of your website.

Prepare voice-friendly feature snippets using Google search. You can also check the “people also ask questions” section on the Google results page.

Optimize your B2B tech content for a featured snippet. Provide straightforward, relevant, and short answers to queries.

Avoid business jargon. Optimize your search engine with long-tail keywords for voice searches. A long-tail keyword is more suitable for voice search.

Include an easy-to-find FAQ page that will help guide your readers. Check the mobile-first indexing of your website.

Prepare voice-friendly feature snippets using Google search. You can also check the “people also ask questions” section on the Google results page.

Emotionally relevant content for an Omni-channel approach

None of your users feel connected to the technology if it has no emotional relevance. The more your B2B tech content is emotionally relevant, the more it generates leads. It is better that you use the emotional aspects of content wisely. Overplaying or underplaying the use of emotion simply won’t do. It would help if you started devising an Omni-channel strategy for your tech product. The Omni-channel experience is nothing but providing relevantly consistent content across all channels.

How do I create emotional content for an Omni-channel approach?

Share free resources with rock-solid information and data-backed facts

Relate to your customers by using prior feedback given to your content

Use storytelling techniques to persuade your customers

Create a bond with your customer and brand. Also, provide customers with a memorable experience. You can host a live webinar, Q&A sessions on Twitter, and offer free samples of your product

Take one great idea or topic. Create multiple pieces of content from them. Write different content for them on various platforms

Your content must provide the same look and feel irrespective of channels, as well as touchpoints

Provide real-world experiences to satisfy the needs of your customer

SERP Volatility is rising with each passing year. Therefore, your SEO team must remain adept with all the updates. Content quality and performance of a website impact its rankings. The recent Google search engine update has rearranged rankings. The google optimizes content that has all these characteristics:

What should I do with trends?

Interactive
Unique
Informative
Factual
Applicable

Conclusion

As a working tech marketer, you must constantly reinvent yourself. Ranging from Google search algorithms to the emotional storytelling aspect of your content, each one of them requires significant attention to detail. Start with building a well-documented content marketing strategy. Your technology content marketing strategy is the base upon which you build your content. Topic clusters, voice friendliness, and everything else is phase 2.

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How did you improve yourself with the latest technology content marketing trends? Please specify your answers in the comment box.

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