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Best Ways To Address B2B Customer Pain Points

Address customer pain points

Today, we will look at B2B customer pain points, particularly at what they are and how you can position your organization as a viable solution. We will look at a few real-world techniques to see how marketers address some of the most prevalent consumer pain problems, as well as provide basic advice on how to become indispensable to your prospects at the right time and in the right location.

Let’s start with the basics before moving on to the core.

Table of contents

Customer pain points

A customer pain point, in simple terms, can be defined as a specific problem that prospective customers of your business or company are experiencing. These customer pain points may vary from one individual to another. Thus, expect them to be as diverse and varied as your customers themselves.


On the other hand, not all your prospective customers are aware of the pain points they’re going through. Clarify what these are to ensure that your proposed solution will successfully address their issues.


Although you consider pain points as simple problems, they’re usually categorized into wider classes.

The fundamental types of pain points

1. Financial pain points

It is well-known and obvious that businesses exist to make money and are concerned about returns on investment at the end of the day. This can act upon your marketing system at a high level when it comes to your customers’ pain points and you might recognize them when your prospects say things like:

Financial pain points
  • A service/ product is too pricey
  • No sufficient capital
  • Marketing budget is low
  • Good revenues yet low profits

These categorize into financial pain points and you could step in to fix their problems and generate your business.

2. Productivity pain points

For many businesses, lost time is definitely a significant issue. Businesses want their people to focus on delivering their best for the company, and anything that distracts from it is a big pain point. 

General productivity pain points businesses commonly have:

Productivity pain points
  • Operating systems aren’t efficient
  • Too much time for meetings
  • Too much paperwork for basic functions
  • Cold outreach takes too long

3. Process pain points

Processes are an important component of operations, but they aren’t always as efficient as they may be.


“A process constitutes the lifeline for any organization, and helps it streamline individual activities, ensuring that resources are put to the best possible use.”


If this isn’t the case, it will cause issues throughout the company, producing pain points at various places.

Here are several examples:

Process pain points
  • Leads are being misplaced.
  • The information does not flow freely between sales, marketing, and customer service.
  • As we don’t have an after-sale care mechanism in place, we’re not maximizing the lifetime value of our consumers.
  • Our cold emails have nothing to do with our fantastic social outreach.

Internal processes, such as assigning leads to sales agents or nurturing lower-priority leads, are something your prospects want to enhance.

4. People pain points

Businesses are only as good as their employees. If a company has difficulty hiring brilliant personnel, getting the most out of its employees, or keeping its finest employees, it will suffer major consequences.

The following are some possible symptoms of these pain points:

employee pain points
  • We are having trouble implementing our ideal corporate culture.
  • Employee turnover is high.
  • Employees must figure things out on their own because training is non-existent.
  • We are not attracting the correct kind of people.
  • If your items can alleviate these problems, you’ll be in a good position to make a sale.

Internal processes, such as assigning leads to sales agents or nurturing lower-priority leads, are something your prospects want to enhance.

5. Support pain points

Businesses may have solutions in place to address some of their pain points, but they may not be able to fix the problem if they lack the appropriate assistance. Some problems are complex, and companies are looking for the correct instruments to give a comprehensive solution.

If your prospect’s concerns are about support, they may say something like:

Support pain points
  • We didn’t get adequate software onboarding, therefore we’re not getting the most out of it.
  • Our employees are struggling to get the most out of the product because we haven’t received adequate training.
  • When things go wrong, there’s no one to talk to, and difficulties take a long time to resolve.
  • Our existing providers do not appear to be interested in our company’s success.

By categorizing consumer pain issues, you may begin to consider how to present your company or product as a solution to your prospects’ concerns, as well as what you’ll need to keep them satisfied. If your prospects’ primary concerns are financial, for example, you could emphasize the benefits of your product in the context of a reduced monthly subscription plan, or emphasize the enhanced ROI that delighted customers have after becoming a client.


While this way of categorizing is a solid start, it’s not as simple as recognizing price as a pain point and then claiming that your product or service is less expensive than the competitors. Many potential consumers’ difficulties are multi-layered and complex, involving issues from the categories listed above.


That’s why you need to look at your consumers’ problems holistically and promote your organization as a solution to a range of problems, not just one particularly difficult one.

Ways you can understand your customers

Ways you can understand your customers

Tips for sales representatives

Understand how to resolve customers pain points

Understand who are key stakeholders and who is making the decisions

Realize that understanding who the key stakeholders are and who’s in charge of making decisions, plays a crucial role in resolving your customer’s pain points. It also eases your way to reach the right people with your communication, enabling them to resolve the pain point.

Engage in open dialogue

This will not be possible if your salespeople are simply concerned about making rapid sales.


It takes open communication and empathy, so avoid industry jargon and speak in the customer’s language.

Utilize social proof

Every day, your company assists people in resolving problems. Use social evidence to demonstrate how you do this.


Because social proof is one of the most powerful motivators when it comes to purchasing decisions, it must be a component of your strategy.

Work with the customer throughout their journey

Making a sale and then forgetting about the customer is not good sales. You want to assist customers in getting the most out of your products, which means you should collaborate with them to address pain spots throughout the client experience.


You want your clients to return to you again and again. To accomplish so, you must continue to alleviate people’s problems.

Offer clarity and transparency

There’s nothing wrong with including customers in your company’s quest for a brighter future. Tell your customers if you’re making improvements to solve trouble issues. If you’ve already made adjustments, telling the story of how you detected and remedied these issues is a wonderful approach to show customers that you care about their experience. Customers will have more faith in your brand since they see that you value their experience.

How should you address B2B customer pain points?

So, since you understand your customers’ pain issues, we are ready to move on to the next phase. The first step is to identify the problems that your clients are having. However, if your product or service isn’t constantly evolving to meet those pain areas, something is wrong.


By putting yourself in the shoes of the customer, you can avoid this.

Address B2B customer pain points

Think like your customer and imagine how you could lessen their pain points based on your own experiences.” When you put yourself in the shoes of a consumer, you will have a better understanding of their problems, what their difficulties are and how to address them.

The key is to learn to anticipate your clients’ pain spots and fix them before they become a major issue. Customers, for example, rarely enjoy requesting assistance. Try developing a customer support system that eliminates the need for customers to seek assistance. This might include adding an automated chatbot to your website so clients don’t have to call you if they have a problem. You might also create a comprehensive FAQ page that asks and answers many of the issues your customers have asked (and forecasted).


The bottom line is when it comes to pleasing customers make it simple. But, exactly, what does “making it easy” imply? It means “remove impediments,” according to HBR. Instead of going overboard with your joy marketing, concentrate on lowering the amount of work a customer has to expend to solve their problem. This not only increases client loyalty, but it can also “assist in improving customer service, lowering customer service expenses, and customer churn.”

As now we have a clear and better ground of basics, let’s see how can we address B2B customer pain points in the best ways. 

Addressing customer pain points in Paid Search Ads

You’ve done some qualitative research to find out what problems your prospects are having, and you’re ready to apply what you’ve learned to your search campaigns. Paid search ads could be your best platform to put in your research to solve your customers’ pain points!
Paid Search Ads customer pain points

Addressing customer pain points in Social Ads

Social ads were maybe even more effective than search ads at addressing customer problem areas. Why? Because many people use social media sites like Twitter and Facebook to express their aspirations, we post updates that represent who we want to be rather than who we are right now.


Social ads ease the process of addressing specific pain points in a better and appealing way to the target consumer.

Social Ads customer pain points

Emotional triggers and highly precise pain areas can be combined in well-crafted social ads.

Learn how social media influences purchasing decisions in the B2B industry.
Social media influence on purchasing decisions in the B2B industry

Addressing customer pain points in Landing Pages

Coming to one of the most successful areas of the conversion funnel, the simple landing page can discuss how to utilize client pain issues in your marketing.


You may be directed to a landing page by a CTA or by a simple search. It can also be the page that appears after clicking on a call-to-action button or the home page of a website. The goal of a landing page, regardless of how you “land,” is to persuade you to convert into a lead or customer.

Social Ads customer pain points

You can address your customers’ pain points in a strategic and planned way, and give away the solution (most probably your product/service’s links).


Hopefully, you now have a better understanding to identify and address your customers’ pain points. Despite the fact that many customer pain points are identical, there is no one-size-fits-all answer for alleviating your customers’ suffering.


Fortunately, no one understands your customers better than you, so get to work on your study and start assisting your customers in achieving their goals.


We hope you liked our article and let us know if you have any other suggestions for assisting clients with their problems!

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