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Building an email list is the first step every marketer takes before planning marketing campaigns. And since email marketing is still the most effective marketing channel, building a contact database is vital to building a relationship with leads and your business’s growth in the long term.
A well-built email list will help you optimize your emails and increase your email marketing metrics like open rates and click-through rates. This blog will talk about the effective strategies that you can implement to build your email list from scratch.
The subscribers can be collected through your newsletter, blog or website, social media accounts, events, in-store sign-up sheets, or even any emails that you have gathered from person to person. Once your email list is ready, you can plan an email marketing campaign and send it to your list of subscribers.
Your company’s revenue at the end of the day depends on how extensive and healthy your email contact database is. So, you need to constantly keep cleaning your list and updating new information. This way you can remove the subscribers that are not active or relevant to your industry.
You can group your subscribers into groups and personalize emails based on their needs, expectations, pain points, motivators, etc. This will help you track your leads easily and push them down the sales funnel. All you need to do is build your list from your website pages, pop-ups, embedded sign-up forms, social media accounts, offline events, or in-store sign-up sheets.
They also know that you will send them marketing messages, provide them with offers or deals and welcome them. So, if you do land up sending an email that catches their attention and interests them, then they will reach out to you with their queries or for more information on your products and services. This is the gateway that helps you increase your engagement and build a relationship with your leads.
You can start by sending email campaigns with Gmail and Outlook but at some point, you will have to update to a platform that specializes in providing you with all the email marketing services. These platforms can help you manage and organize your growing email list, segment your lists, allow A/B testing, and send automated email campaigns.
They may also come with various features and templates to help you create engaging emails. The main reason behind choosing an email platform is to save up time while building your email list from scratch and capitalize on the potential that email marketing holds. DataCaptive has also come out with ReachEngine, an email marketing platform that is so much more than just a way to send and track emails.
An exit pop-up appears when the visitor’s cursor moves to close the page, this helps in creating consistency in our messaging. An exit pop-up acts as the last-ditch effort to get your visitor to interact with your site and collect their email addresses. It includes an eye-catching headline, a CTA along with valuable resources and helps you visit the pages that promote your products or services.
You have to also give them some value such as offers, gifts, tickets to events, deals, redeemable points, rewards, or coupons for referring your product links to their friends. This not only helps you build a loyal but also a strong subscriber base that will be easily converted into a customer. Some tools specialize in creating referral programs for your subscribers.
Sometimes discounts and sales are not enough to attract attention, so unique methods such as spinning the wheel or quizzes with bright bold colors and designs can help you catch their attention. The box tactics like this are fun for visitors and effective for marketers. You must know that leads are always motivated by prizes or discounts that are easily attainable, which encourages them to subscribe for more information. This is one of the easiest ways to enlist more subscribers into your database.
Social media is another great way to propel the process of list building. You can leverage social media such as Facebook, Twitter, Pinterest, Instagram, etc to boost your overall lead generation. You can encourage your social media followers by adding Call To Actions (CTA), sign-up forms, embedded links, etc.
Some ways you can leverage your social media accounts are
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