Subscribe to Newsletter
Stay up-to-date with the latest tips & strategies. Get additional discounts & alerts on offers.
Remember, while cold emailing, there has to be a genuine reason to reach out to them. Therefore, you can start by setting the objectives of your campaign. But ‘why choose cold emailing,’ you ask? Cold email marketing is professional, cost-effective, easily scalable, and not as intrusive as unsolicited phone calls. A study by Barilliance—an omnichannel personalization platform—indicated that cold email outreach can help you achieve an overall ROI of 3800% when executed properly.
Such databases can help you gather qualified B2B leads that will most likely convert into loyal customers. With a contact database, you can begin planning your cold email campaigns. However, if you plan to build your list, remember to collect data from credible and trustworthy sources and save the email addresses in a .csv file. Use the email verification tool to validate the emails before adding them to your email list.
Once you have an email contact list, start segmenting your audience, as it will aid in writing curated email content. Prepare a professional yet enticing sales pitch in your cold email that will resonate with your recipients. The email should be short, clear, and contain personalized elements. Craft an email with a solid call-to-action and eye-catching subject lines. A well-constructed cold email upholding the company’s values can go a long way.
While writing the copy, you can include images and videos and ensure the message is clear, as it can otherwise end up in the spam box. Use ready-made email templates to keep consistency and efficiency. Finding a suitable industry-based email template can aid you in improving your reply rate. We recommend you send up to only three follow-up emails timed one or two weeks apart. How you begin your cold email is also vital to the recipient’s action; remember to have a strong intro line.;
It is essential to test out everything from the email body to the email signature to improve the performance of your campaign. Check for errors in spelling, grammar, spam trigger words, clickable links, clear calls to action, and a professional email signature. The insights collected from the A/B test aid in analyzing and optimizing the campaign’s performance. Once the campaign is launched, invest in a powerful analytical tool such as ReachEngine that will allow you to analyze your campaigns more quickly and accurately.
Follow-up emails are sent to a recipient you have contacted before. The main aim of sending follow emails is to build relationships with prospective customers. Since you are trying to reach out to B2B professionals, they might occasionally check their emails due to time constraints. First emails may get lost in the inbox due to prospects’ busy schedules or tough competition in the inbox. Only a few prospects feel convinced to reach out to you after the first email, and this is where you send a follow-up email with more information about your products or services.
To ensure a cold marketing campaign achieves the set objectives and goals, choose the right metric to track your campaign. By monitoring the metrics given below, a marketer can understand the performance of different subject lines, email content, and calls-to-action and will help choose what works the best with your cold email. This way, you can create successful and responsive cold emails. The email marketing metrics that must be taken into consideration for cold emails are:
The subject lines are the first thing your contact sees when opening their inbox. Therefore, it calls for more time and effort to create an eye-catching subject line. You can personalize your subject line with the recipient’s activity, name, company, job title, or even the pain points they face.
Enter Your Details
Enter Your Details