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Email marketing plays a vital role in keeping an inflow of leads for the sales funnel, generating ROI, and building a loyal customer base in digital marketing. The subject line, pre-header text, email copy, call to action (CTAs) and images are all important components of a well-built email that will help a company in acquiring customers.
Here are the main types of subject lines that will surely increase your open rates
Holiday themed subject lines are used to grab the attention of your recipient especially during the holiday season because they are effective and actionable. These relatable Christmas, Easter, Thanksgiving or Black Friday themed subject lines bring in the holiday spirit which will attract recipient towards their emails.
Personalize your subject line with the right tone
Avoid false promises
Do not add spam words or sentences in your subject lines
Marketers these days tend to add a lot of spam words to their subject in hopes that their open rate will increase. But aggressively sales words (like buy now, order now, click now, apply here, get started now, limited period offer, promise you, gift, etc) will only land you in the spam box without the reader ever opening it. So instead of offering promotions in their face, you can maybe share important information or just give a glimpse of the deal you are offering.
Add a preheader text
A/B test your subject lines
Use the right amount of emojis
Do not overuse exclamation marks and capitals
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